annual report grupo security - Banco Security

In recent years, Grupo Security has organized its business structure in order to face new competitive scenarios. Thishas required investments in technology and restructuring, specifically with reference to the formation of servicecompanies dedicated to areas such as human resources, information technologies, communications, accounting andauditing, in a centralized way for Grupo Security.All this is to optimize the production function and increase the management control capacity, to capitalize oneconomies of scale associated with the Group’s larger size and to take advantage more efficiently of the synergiesbetween the different business areas. Its present organization therefore enables it to use all the benefits associatedwith the combination of a broad range of financial products and services.C O M M E R C I A L I N T E G R A T I O NThe Group is constantly introducing plans for expanding its objective-market customer base, composed of large andmedium-sized companies and high-income individuals. An important part of this strategy includes the commercialintegration between the various subsidiaries of Grupo Security through an increase in cross-selling.The Company currently has a broad customer base of approximately 250 thousand people and companies. Thishas enabled it to expand cross-selling between the different areas year by year, thus also achieving the loyalty ofcustomers toward the various Group companies.Internal campaigns, a correct brand positioning and the efforts of Grupo Security have resulted in having customerswho on average have business relations with 1.2 Group companies.To reinforce this strategy, the development plans include a large increase in the investments business, i.e. themanagement of third-party assets, securities brokerage and trading and securitization. For this, Grupo Security willuse all available synergies as part of a financial group and in support of the bank’s competitive position.