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annual report grupo security - Banco Security

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<strong>annual</strong> <strong>report</strong> 2007<strong>grupo</strong> <strong>security</strong>page 39n order to support the expansion process, a branch network expansion plan was begun two years ago. Two new officeswere opened last year (Los Cobres and Chicureo), making a total of 19 branches, 14 in Santiago and 5 in the regions.To maintain its leadership position and provide a service of excellence to its customers, <strong>Banco</strong> <strong>Security</strong> has organizedits activities around three business areas: Corporate Banking, Retail Banking and Foreign Trade.c o r p o r a t e b a n k i n gThree attention models were defined in 2007 in order to better adapt to the different customer profiles of theobjective corporate segment, as follows:• SPECIALIZED BANKINGCompanies that expect the bank to be an adviser that perfectly understands their business and therefore theirfinancial needs are attended by two specialist areas:· Real Estate Area: companies linked to the real-estate area, advising them and offering them products andservices that best meet their needs.· Multinational Area: with a broad knowledge of the problems of international funds flows, this area attendscompanies that carry out transactions with their parent or related companies abroad.• GLOBAL BANKINGThis area attends companies seeking the best service in the gobal solution of their financial requirements. Twoareas of attention were defined in order to provide the best service:· Large Companies: attends companies with <strong>annual</strong> sales of over Ch$15,000 million.· Companies: attends companies with <strong>annual</strong> sales of between Ch$1,500 million and Ch$15,000 million.• TRANSACTIONAL BANKINGThis area attends corporate and institutional customers requiring highly-sophisticated products and services.r e t a i l b a n k i n gThe Retail Banking area of <strong>Banco</strong> <strong>Security</strong> is focused on high-income (ABC1) individuals for whom different areasand sub-segments have been defined to achieve a greater specialization and efficiency in attending the differentcustomer profiles:

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