Section BtrademarksB.6.6 Non-resident applications by filing routeAs pointed out before, non-resident trademark applicationscan be filed directly at national and regional IP offices(Paris route) or through the Madrid system. An applicationreceived by an office in the form of a designation via theMadrid system has the same effect as one received by anoffice directly from an applicant. Total non-resident filingactivity in terms of application class counts increased by10.5% from 2010 to 2011. When broken down by directand Madrid system routes, growth was 8.8% and 12.6%,respectively. The larger growth in Madrid designationsresulted in about a one percentage point increase (from46.6% to 47.5%) in their share of total non-residentapplications received by IP offices worldwide (FigureB.6.6.1). For all years listed, applications received in theform of Madrid designations represented around halfoff all non-resident applications filed globally. As not alloffices are members of the Madrid system, this figureis higher when comparing only Madrid members. In2011, 64% of all non-resident applications received byMadrid system member offices arrived in the form of aMadrid designation.Figure B.6.6.1 Non-resident applications by direct and Madrid system routesMadrid designationsDirect applicationsDistribution of Non-Residentdirect applications/Madrid designations10075502551.0 53.1 51.4 53.9 54.8 52.2 46.6 47.5Madrid share (%)02004 2005 2006 2007 2008 2009 2010 2011YearSource: WIPO Statistics Database, October <strong>2012</strong>Figure B.6.6.2 Non-resident applications by filing route for selected Madrid members, 2011Direct Non-ResidentMadrid Non-ResidentDirect Non-ResidentMadrid Non-Resident33.6 43.8 23.7 64.9 78.0 60.8 55.0 56.3 76.6 73.0144,424Madrid share (%): 201159.3 46.4 59.7 48.1 90.5 53.5 90.0 56.8 67.7 76.730,075Madrid share (%): 2011Application class count92,70369,576 61,29150,747 47,060 43,573 41,433 32,678 31,726Application class count24,84321,420 19,64317,294 17,131 16,026 15,71113,442 13,433ChinaUnited States of AmericaOHIMRussian FederationSwitzerlandJapan **AustraliaRepublic of KoreaTurkeyUkraine. SingaporeGermanyViet NamFrance **CroatiaUnited KingdomSerbiaBeneluxIsraelMorocco *OfficeOfficeNote: *2010 data; Growth rate refers to 2009-2010. **Non-Resident applications are an estimate of direct application class count.Source: WIPO Statistics Database, October <strong>2012</strong>126
Section btrademarksFigure B.6.6.2 presents the share of Madrid designationsin total non-resident application class counts for selectedMadrid members. The share of non-resident applicationclass counts resulting from designations via the Madridsystem varies across offices. In 2011, 15 of the top 20offices shown received more than half of their trademarkfiling activity from abroad through designations via theMadrid system, with some offices receiving upwards of70 to 90 percent.The top four offices in terms of non-resident applicationclass counts – China, the US, OHIM and the RussianFederation – received between 24% and 65% of theirnon-resident applications via Madrid designations.B.7Trademark application classcount per GDP and populationDifferences in trademark activity across economies reflect,to a large extent, their size and level of development.For purposes of cross-country comparison, it is instructiveto measure resident trademark activity by applicationclass count relative to domestic GDP or population level.Figures B.7.1 and B.7.2 present the resulting trademarkactivity intensity indicators for selected countries.When resident trademark applications are correctedfor by equivalent class counts and adjusted by GDP,countries with lower numbers of resident applications(e.g., Madagascar and Uruguay) can rank higher thansome countries that otherwise show higher numbersof resident applications (e.g., Germany and the US).Of these selected origins, Turkey, with 154, followedby Viet Nam, China and Switzerland (between 114 and154), exhibited among the highest resident applicationclass count-to-GDP ratios in 2011. For all other reportedorigins, the resident application class count-to-GDP ratiovaried from 23 in Singapore to 103 in Madagascar, withthe world average at 69 - up from 58 in 2006. In fact,the majority of the selected origins for which residentapplication class count data exist for 2006 and 2011, hadhigher ratios in 2011 than in 2006, the Russian Federationexhibiting the largest increase of 20. A notable exceptionis the Republic of Korea, with a ratio that decreased by21 between 2006 and 2011.Figure B.7.1 Resident trademark application class count per GDP for selected origins, 2011.. .. 111 101 107 118 .. 93 83 .. 51 58 67 67 .. 33 40 47 23 ..Resident application class countper GDP (2005 PPP $)154131 1281141039791 88 888071 69 69 66Resident application class count per GDP: 2006594841 4024 23TurkeyViet NamChinaSwitzerlandMadagascarRepublic of KoreaUruguayAustraliaGermanyFinlandRussian Federation<strong>World</strong>SpainPolandCanadaMexicoColombiaSouth AfricaUnited States of AmericaSingaporeOriginNote: ‘..’ = not available; GDP data are in constant 2005 purchasing power parity (PPP) dollars. This graph does not provide an overall ranking of all origins, buta selection across geographical regions and income groups.Source: WIPO Statistics Database, October <strong>2012</strong>127
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