exedra • special issue • 2011<strong>The</strong> project You <strong>and</strong> your Qu<strong>art</strong>er was developed by <strong>the</strong> unit “Community <strong>and</strong> School”<strong>of</strong> <strong>the</strong> social services division IJsterk, <strong>the</strong> municipality <strong>of</strong> Amsterdam in conjunctionwith Jeroen Bottema 2 <strong>of</strong> <strong>the</strong> School <strong>of</strong> Education <strong>of</strong> InHoll<strong>and</strong> Unversity <strong>and</strong> with WaagSociety, a foundation for research into creative technology for social innovation.“H<strong>and</strong> in H<strong>and</strong>”, <strong>the</strong> third neighbourhood Community Art project is located in <strong>the</strong>south <strong>of</strong> Rotterdam in <strong>the</strong> target areas Oud Zuid en Vreewijk. <strong>The</strong>se areas overlap twoadjoining Rotterdam boroughs, Charlois <strong>and</strong> Feijenoord. <strong>The</strong> target area Vreewijk isentirely p<strong>art</strong> <strong>of</strong> Feijenoord, while Oud Zuid comprises seven qu<strong>art</strong>ers <strong>of</strong> which threeare p<strong>art</strong> <strong>of</strong> Charlois (Tarwewijk, Oud Charlois <strong>and</strong> Carnisse) <strong>and</strong> four are p<strong>art</strong> <strong>of</strong>Feijenoord (Afrika<strong>and</strong>erwijk, Bloemh<strong>of</strong>, Hillesluis <strong>and</strong> Katendrecht).62
Ineke Braak – van Kasteel • <strong>The</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>art</strong> <strong>projects</strong> <strong>within</strong> <strong>and</strong> <strong>without</strong> <strong>the</strong> school curriculumTraditionally, <strong>the</strong> area was inhabited by dockworkers. Most <strong>of</strong> <strong>the</strong> homes are small,cheap, badly insulated pre-war rental houses. Bloemh<strong>of</strong>, Tarwewijk <strong>and</strong> Hillesluistoge<strong>the</strong>r have 35,700 inhabitants. In <strong>the</strong> first two qu<strong>art</strong>ers <strong>the</strong> <strong>of</strong>ten multi-storey homesare packed closely toge<strong>the</strong>r <strong>and</strong> <strong>the</strong>re is little greenery.Out <strong>of</strong> all <strong>the</strong> inhabitants <strong>of</strong> Feijenoord, <strong>the</strong> people <strong>of</strong> Bloemh<strong>of</strong> are least contentwith <strong>the</strong>ir qu<strong>art</strong>er <strong>and</strong> complain most about insecurity. <strong>The</strong> current inhabitants <strong>of</strong> <strong>the</strong>setarget areas are generally young, unemployed, not highly educated <strong>and</strong> with low earningpotential. Many live on benefit. <strong>The</strong>re are, in general, no decent houses to be foundin <strong>the</strong>se areas that could be bought by people with a higher income. <strong>The</strong>se <strong>the</strong>reforeusually move away, also because <strong>of</strong> <strong>the</strong> poor shopping <strong>and</strong> o<strong>the</strong>r facilities in <strong>the</strong> areas.This has put fur<strong>the</strong>r pressure on small businesses with <strong>the</strong> resulting boarding up <strong>of</strong>shops <strong>and</strong> v<strong>and</strong>alism.<strong>The</strong> south <strong>of</strong> Rotterdam is easily accessibly both by car <strong>and</strong> public transport. It alsohas a good supply <strong>of</strong> business premises at relatively low rents. <strong>The</strong>re are some importantattractions, such as Ahoy (conferences <strong>and</strong> events), Zuidplein (shopping mall), <strong>the</strong>Feyenoord football stadium, Now & Wow (p<strong>art</strong>y centre), Kop van Zuid (urban renewalproject) <strong>and</strong>, since late 2007, <strong>the</strong> ss Rotterdam. All <strong>of</strong> <strong>the</strong>se attract many visitors <strong>and</strong>publicity, generate cash flow <strong>and</strong> improve <strong>the</strong> image <strong>and</strong> attractiveness <strong>of</strong> <strong>the</strong> south <strong>of</strong><strong>the</strong> city.Vreewijk has 7000 homes <strong>of</strong> which 80% belong to housing corporations. Most homesare old single family dwellings <strong>and</strong> three qu<strong>art</strong>ers was built before WWII. More than14,000 people live in <strong>the</strong> area. About 70% are <strong>of</strong> Dutch descent. This is far above <strong>the</strong>Rotterdam average <strong>of</strong> 54%.People from Surinam (formerly Dutch Guyana) form a relatively large proportion <strong>of</strong><strong>the</strong> immigrant population. As to age distribution, <strong>the</strong> group 23 – 39 year olds is heavilyunder represented. <strong>The</strong>re is, however, an exceptionally large proportion <strong>of</strong> seniors. In<strong>the</strong> age group 65 <strong>and</strong> over, 90% <strong>of</strong> <strong>the</strong> population is <strong>of</strong> Dutch descent.In 2008 <strong>the</strong> qu<strong>art</strong>er <strong>of</strong> Feyenoord – <strong>and</strong> its footballclub – celebrated its firstcentennial.63