Arts Facilities & Cultural Places Framework (2005) - Parramatta City ...

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8.5 AUDIENCE DEVELOPMENTACTION DESCRIPTION LEAD & PARTNERS COSTS TIMING1. Market Researchof Current AudiencesData analysis• PCC• Consultants• Commissioningof Research• Staff time• Analysis ofAudiencesImmediate2. PR Campaign Local & Metro press &media handling• PCC• Media Liaison• Publicist• Staff time• Hire of Publicist• Production &Distribution ofmarketingmaterialImmediate/Short3. PromotionStrategyMarketing Program &budget• PCC• Marketing Consultant• Staff time• Hire of MarketingConsultant• Production &Distribution ofmarketingmaterialShort4. Programming Balancing the need toattract new audiencesagainst new work• PCC• Theatre Manager• Heritage Centre Manager• Partners• Staff time• Budget foeaudiencedevelopment inline withprogrammingShort5. Festivals &TourismLink idea of “FusionFestival” and otherevents to tourismdevelopment• PCC• Animateur• Visitor InformationCentre• Tourism NSW• Hire ofAnimatuer• TourismDevelopmentOfficerShortArts Facilities & Cultural Places Framework 34
8.6 COMMUNITY PARTICIPATIONACTION DESCRIPTION LEAD & PARTNERS COSTS TIMING1. Festivals and Events Link between festivals/events programming &community culturaldevelopment processes.A mechanism to createand maintain &sustainable localproduct• PCC• Commercial &Community Partners• Artists• Terms ofReference• Staff• Programming• Marketing• EventManagementImmediate2. Grants Program Evaluate & tailor GrantsProgram to suit actionplan.• PCC• Grants Providers• Community Groups• Individuals• Staff time• Budget forgrants programShort3. Art and Transport Eg. poems on thebuses; art at thetransport terminus/interchange• PCC• NSW Transport• RTA• State Rail• Staff time• Budget forcommissionsShort4. Programming ofCultural Centres(outreach & inreach)Range of workshops,plays, musicals, newmedia works etc• PCC• Community Partners• Budget forprogramming• Staff timeShort5. Mentoring Talent spotting &assistance to move thrua career path• PCC• Individuals• Staff time• ProfessionalMentoringShortArts Facilities & Cultural Places Framework 35
Page 2 and 3: TABLE OF CONTENTSPage1. Executive S
Page 4 and 5: Towards aPARRAMATTACreative CityIde
Page 6 and 7: 3. FRAMEWORK RATIONALEThe strategic
Page 8 and 9: NOVEMBER 1999A Strategy for the Art
Page 10 and 11: NOVEMBER 1999A Strategy for the Art
Page 13 and 14: SNAPSHOT OF CHANGING AUDIENCES & PA
Page 16 and 17: 5. ANALYSIS — KEY FINDINGS & CONC
Page 18 and 19: 6.1 GOALSThe Framework’s key goal
Page 20 and 21: 6.3 OBJECTIVESThe Framework’s key
Page 22 and 23: KEY STRATEGIES (cont)6.4.4 BUILDING
Page 25 and 26: 7.1 CLUSTER 1 VENUE: CIVIC PLACEMac
Page 27 and 28: 7.3 CLUSTER 3 VENUE: CUMBERLAND HOS
Page 29 and 30: 8.1 MAINTAINING THE CULTURAL HERITA
Page 31 and 32: 8.3 NEW VENUESACTION DESCRIPTION LE
Page 33: 8.4 EXCELLENCE AND RISKACTION DESCR
Page 37 and 38: 8.7 CITY CENTRE DESIGN & THE PUBLIC
Page 39 and 40: 9. MAJOR PROJECTS 2005/07Further pr
Page 41 and 42: 9.2 ‘GUNYAH’ - A NEW GENERATION
Page 43 and 44: A NEW GENERATION CENTRE (cont)The P
Page 45 and 46: ARTIST STUDIOS — DANCE, TRAINING
Page 47 and 48: 10. REFERENCES & ACKNOWLEDGMENTSThe

Arts Facilities & Cultural Places Framework (2005) - Parramatta City ...

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