English - Colgate

Our reputation has been built upon the quality and safety of our products. Our commitmentto quality and safety is essential to the continued growth and success of our Company.WE SET THE HIGHEST STANDARDS FOR OUR PRODUCTS.We are committed to ensuring that consumers can trust Colgate products for their reliability, quality andoutstanding performance. In addition to serving the billions of people in the markets where we do business,we must constantly strive to produce our products in the most efficient way possible so that they areaffordable to the greatest number of consumers.Products sold by Colgate must not only meet all safety standards set by law, but also our often morestringent Company standards. We participate in programs to provide prompt assistance to consumers inthe case of suspected product tampering, misuse or counterfeit. Consumer health, safety and well-being areof paramount concern to us, and as a Colgate employee it is your responsibility to immediately report anyissues you encounter related to product quality or safety to your business unit leader.WE ARE RESPONSIVE TO CONSUMERS.Since our business is consumer products, our success depends upon consumer satisfaction, trust andgoodwill. We can best achieve our objectives and serve the needs of consumers by following a consistent,fair and sensitive program of consumer communication.We recognize the importance of anticipating and assuring responsiveness to consumer needs andpreferences in our products. We also believe that consumer opinions, concerns and inquiries communicatedto the Company regarding our products are important sources of information. Consumer needs areconstantly changing, so we must continually listen to what people want and use our creativity to satisfythese changing needs.When a consumer expresses dissatisfaction, we address the problem promptly, courteously and fairly,and make every reasonable effort to sustain or regain the consumer’s goodwill and continued purchase ofColgate products.OUR ADVERTISING IS ACCURATE.One of the most important aspects of our business is advertising. Advertising should be creative andcompetitive, but at the same time honest and accurate, not misleading, and always in compliance withapplicable law. Our advertising must also avoid any stereotyping of individuals based on factors such asrace, religion, national origin, ethnicity, color, sex, gender identity, age, citizenship, sexual orientation,veteran status, marital status, disability or any other characteristic protected by law. Advertising createsmore than a product image. It builds our reputation for reliability, dependability and trustworthiness.COLGATE-PALMOLIVE COMPANY 17