Guide-to-succeeding-in-the-IoT_Claro Partners
Guide-to-succeeding-in-the-IoT_Claro Partners
Guide-to-succeeding-in-the-IoT_Claro Partners
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HUMAN NEEDS FRAMEWORKNeed: BELONGINGIn this context, how do people feel like <strong>the</strong>y belong?What challenges do <strong>the</strong>y face <strong>in</strong> try<strong>in</strong>g <strong>to</strong> do this?Need: DISCOVERYIn this context, what do people want <strong>to</strong> discover?What challenges do <strong>the</strong>y face <strong>in</strong> try<strong>in</strong>g <strong>to</strong> do this?Chosen context:Example contexts:Age<strong>in</strong>g population, work-lifebalance, urban life, health andwellbe<strong>in</strong>g, local communities,education, susta<strong>in</strong>ability,shopp<strong>in</strong>g, <strong>to</strong>urismNeed: CONTROLIn this context, what do people want <strong>to</strong> control?What challenges do <strong>the</strong>y face <strong>in</strong> try<strong>in</strong>g <strong>to</strong> do this?Need: ACHIEVEMENTIn this context, what do people want <strong>to</strong> achieve?What challenges do <strong>the</strong>y face <strong>in</strong> try<strong>in</strong>g <strong>to</strong> do this?A GUIDE TO SUCCEEDING IN THE INTERNET OF THINGS | CLARO PARTNERS 10