Guide-to-succeeding-in-the-IoT_Claro Partners

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KEEP IN MINDDon’t create an offer that makesthe technology its focus.Do create an offer that meetsreal human needs.A GUIDE TO SUCCEEDING IN THE INTERNET OF THINGS | CLARO PARTNERS 8
INSTRUCTIONSWith this exercise, you will explore realuser needs and then define a challenge tosolve with an IoT product or service.12345Choose a context to explore – from the listprovided, or one of your own.Print the Human Needs Framework sheet andwrite your chosen context in the middle.Use the questions as prompts to brainstormdifferent challenges people face when meetingtheir needs in this context. Write each challengeon a post-it and stick it onto the sheet.Choose a challenge to design for and circle it.Print the Challenge Definition sheet and write thechallenge you’ve chosen to tackle on it.List of possible contexts:• Ageing population• Work-life balance• Urban life• Health & wellbeing• Local communities• Education• Sustainability• Shopping• Tourism• FamilyEstimated time for this step: 30 minsA GUIDE TO SUCCEEDING IN THE INTERNET OF THINGS | CLARO PARTNERS 9
Page 1 and 2: Claro Partners | 2014FIRST EDITIONA
Page 5 and 6: The Internet of Things presents an
Page 7: 1Define the challengeIdentify a use
Page 11 and 12: CHALLENGE DEFINITIONChallenge to so
Page 13: KEEP IN MINDDon’t simply use new
Page 16 and 17: IDEA DESCRIPTIONValue proposition t
Page 18 and 19: KEEP IN MINDDon’t create an “in
Page 20 and 21: EXAMPLEEXERCISE 4ExampleThis is an
Page 22 and 23: IOT SERVICE DIAGRAM CARDSA GUIDE TO
Page 24 and 25: KEEP IN MINDDon’t underestimate t
Page 26 and 27: IOT CANVASA GUIDE TO SUCCEEDING IN
Page 28: A Guide to Succeeding in the IoT is

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