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IDI Creative Axis - Institute of Designers in Ireland

IDI Creative Axis - Institute of Designers in Ireland

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30 NEWStechnology. It’s as s<strong>of</strong>t as lace, but very strong.If you harden the material you can use thatstrength,’ Wanders expla<strong>in</strong>s. ‘I love it becauseit’s functional and user-friendly, but alsobecause it’s economic. I’m an <strong>in</strong>dustrydesigner. I want the designs to be there for theworld, but you have to start with the limitededition handmade work to develop the ideas.’Wanders also has a collection <strong>of</strong> limitededition pieces ‘Wanders Wonders’ that are onlyavailable from his own studio. These <strong>in</strong>cludethe amaz<strong>in</strong>g Snotty Vase (2001). The Snottyisn’t just <strong>in</strong>spired by snot – the design isbased on a 3D scan <strong>of</strong> airborne mucus. Thevase, which costs a stagger<strong>in</strong>g 1,500 euro,comes <strong>in</strong> five different versions with nameslike Influenza, Poll<strong>in</strong>osis and S<strong>in</strong>usitus. Eachversion is an exact replica <strong>of</strong> sneezed particlescaused by the particular ailment for which itis named.‘It’s visually beautiful and emotionally overthe-top,’says Wanders. ‘We took a guy whowas sneez<strong>in</strong>g a lot and used 3D scanners t<strong>of</strong><strong>in</strong>d the form <strong>in</strong> the fluid matter that wasfly<strong>in</strong>g around. When we had captured theseshapes on computer, the <strong>in</strong>formation was sentto a laser centr<strong>in</strong>g mach<strong>in</strong>e. This is someth<strong>in</strong>glike a three dimensional pr<strong>in</strong>t<strong>in</strong>g process,where a shape is created by th<strong>in</strong> layers <strong>of</strong>plastic dust melted together by laser. It’sfantastic because you can make any form thatyou can th<strong>in</strong>k <strong>of</strong>. It’s a process that comb<strong>in</strong>escraft with super-hi tech work, so <strong>in</strong> a way it’sbreak<strong>in</strong>g down the barriers between craft anddesign and <strong>in</strong>dustry. I love to break down theth<strong>in</strong>gs that divide us because I don’t th<strong>in</strong>k thatthey’re necessary. I try not to be a revolutionarydesigner – I don’t give a damn about that – butit’s important to be evolutionary.’More <strong>in</strong>formation on this can be obta<strong>in</strong>ed fromwww.design.nl and www.premsela.org.Eleanor Flegg is a writer with an <strong>in</strong>terest <strong>in</strong> design.She is a columnist with the Sunday Times and aregular contributor to the Irish Arts Review.Showcase –A Vehicle to Promote Irish DesignThis article has resulted from an <strong>in</strong>formaldiscussion <strong>in</strong> <strong>IDI</strong> Council when <strong>in</strong>terest wasexpressed as to how Showcase is nowperform<strong>in</strong>g – hav<strong>in</strong>g always had a very goodreputation – and to <strong>in</strong>troduce it to the broadbase <strong>of</strong> <strong>IDI</strong> membership.I am a jeweller/ designer who exhibits atShowcase – the Irish <strong>in</strong>ternational craft, gift,fashion and <strong>in</strong>teriors fair which has been aplatform which has successfully launchedIrish craft, design and giftware to overseasbuyers <strong>in</strong> particular for 31years. Showcaseis organised by Showcase <strong>Ireland</strong> Events onBehalf <strong>of</strong> the Crafts Council <strong>of</strong> <strong>Ireland</strong> and isrenowned for the high quality <strong>of</strong> its exhibitors.The show has always attracted considerableretail and corporate buyers; thus mak<strong>in</strong>gShowcase a valued fair for all <strong>in</strong>volved.However, <strong>in</strong> recent years, and verynoticeably <strong>in</strong> Showcase 2007, I and mycolleagues – <strong>in</strong> Source and <strong>in</strong> larger Irishcompanies have noticed what seems to bea considerable drop <strong>in</strong> buyer numbers –result<strong>in</strong>g <strong>in</strong> a lack <strong>of</strong> bus<strong>in</strong>ess for thoseexhibit<strong>in</strong>g at the show. This may be the result<strong>of</strong> changes <strong>in</strong> the requirements <strong>of</strong> the marketplace. The number <strong>of</strong> exhibitors dropped <strong>in</strong>Showcase 2007. Less manufactur<strong>in</strong>g nowtakes place <strong>in</strong> <strong>Ireland</strong>. This however does notentirely account for the present situation.Sadly, one approach which appears to haveoccurred to resolve this downturn <strong>in</strong> exhibitornumbers is to be less discrim<strong>in</strong>at<strong>in</strong>g <strong>in</strong> thequality <strong>of</strong> some new exhibitors accepted.Buyers who attended the last Showcasenoticed this and were disappo<strong>in</strong>ted. Thismeans that the renowned Showcase brandis <strong>in</strong> danger <strong>of</strong> be<strong>in</strong>g diluted and tak<strong>in</strong>g ona different identity. It is therefore time fora reth<strong>in</strong>k.The Irish consumer has a great awareness <strong>of</strong>good design and quality and enjoys buy<strong>in</strong>g it.Great product /gift/jewellery and textile designis available from Irish manufacturers anddesigners – requir<strong>in</strong>g various avenues forexposure to the market place. The presentsituation is result<strong>in</strong>g <strong>in</strong> Irish buyers attend<strong>in</strong>gfairs abroad and avoid<strong>in</strong>g Showcase.Consequently, Irish designers and producersare exhibit<strong>in</strong>g <strong>in</strong> greater numbers <strong>in</strong> Europeand further afield, where there is greatexposure to buyers from all over Europe andelsewhere. While I consider that develop<strong>in</strong>gthe export market by visit<strong>in</strong>g the marketconcerned is necessary, it is depress<strong>in</strong>g thatShowcase which was once the epitome <strong>of</strong>quality <strong>of</strong> manufacture and design could loseits edge and leave exhibitors vulnerable.It would be wonderful to have a morefocussed fair with clearly def<strong>in</strong>ed display areas<strong>in</strong> some <strong>of</strong> the follow<strong>in</strong>g areas or variations asmay be decided: Design forum, gift, jewellery,<strong>in</strong>teriors, textiles, craft, food, importedproduct etc. The layout <strong>of</strong> the show requirescareful consideration – with the needs <strong>of</strong> bothexhibitors and buyers to be taken <strong>in</strong>to account.To exhibit is expensive – and is the cost isonly justified if the quality <strong>of</strong> the show andconsequent market<strong>in</strong>g and promotion <strong>of</strong> itreflects this and the requirements <strong>of</strong> the buyers.I look forward very much to the futureat Showcase.Breda Haugh M<strong>IDI</strong> – is a jeweller/designer currentlycomplet<strong>in</strong>g orders from Showcase 2007. Other areas<strong>of</strong> work have <strong>in</strong>cluded design<strong>in</strong>g for the manufactur<strong>in</strong>gjewellery <strong>in</strong>dustry <strong>in</strong> <strong>Ireland</strong> and develop<strong>in</strong>g andproduc<strong>in</strong>g unique jewellery for the National Museum<strong>of</strong> <strong>Ireland</strong> – based on some <strong>of</strong> their artifacts.Design <strong>of</strong> the <strong>IDI</strong> P<strong>in</strong>By Breda HaughThe <strong>IDI</strong> Council commissioned me to create alapel p<strong>in</strong> suitable as a corporate gift. The briefwas to design and develop <strong>in</strong> sterl<strong>in</strong>g silver athe lapel p<strong>in</strong> based on the <strong>IDI</strong> logo.Design options were presented to theCouncil; from which one was agreed, and theprototype p<strong>in</strong> was developed. The Cad Camprocess was utilised for some <strong>of</strong> this process.The p<strong>in</strong>s were cast <strong>in</strong> sterl<strong>in</strong>g silver andf<strong>in</strong>ished, polished and textured <strong>in</strong> my studio.The surface and recessed areas are texturedwith the sides highly polished.As this was a corporate gift, goodpresentation was important. A box wassourced <strong>in</strong> a suitable blue with reference tothe <strong>IDI</strong> colour. Small explanatory labels -which were designed by graphic designerAndrew Williams – were <strong>in</strong>serted <strong>in</strong>to theboxes with each p<strong>in</strong>.The p<strong>in</strong> has been presented to all pastpresidents at the event <strong>in</strong> Farmleigh onDecember 8th 2006. It was also presented toSenator David Norris and Noelle Campbell-Sharpe on December 8th 2006 <strong>in</strong> the Orig<strong>in</strong>Gallery , Dubl<strong>in</strong> at the <strong>IDI</strong> Auction, and to anTaoiseach, Bertie Ahern, at the event <strong>in</strong> theNational Museum to launch the Frank RyanBursary on February 1st 2007This type <strong>of</strong> item is very important forthe <strong>IDI</strong> to have as it assists <strong>in</strong> establish<strong>in</strong>gthe brand fully and promotes design <strong>in</strong> apr<strong>of</strong>essional way.

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