Structure Plan - Rural City of Murray Bridge

COMMERCIAL LAND SUPPLY & DEMAND 10104310.1 DemandThere is likely to be strong demand for suitable fl oorspace at Murray Bridge for a wide range of offi ce-basedactivities. These may include small professional offi cesImportantly, it is not the role of the Structure Plan toidentify where the jobs will come from. Rather it is to setaside the required land to facilitate the development of arange of employment generating uses.Figure 10.1:Recommended Commercial Land Distribution(such as real estate agents, accountants, graphic/webdesigners, lawyers, architects, engineers, recruitmentagencies etc), as well as offi ce space for larger companiesTable 10.1: Typical Floor Space and Land Take tosupport Office/Commercial Employment.and organisations. There is also likely to be strongdemand for consulting rooms for medical professionalsincluding GPs, dentists, chiropractors, physiotherapists,etc.There are many factors which could infl uence demand foroffi ce and other commercial fl oor space in Murray Bridge.These include broad economic conditions, industry trends,relative costs at Murray Bridge compared with otherpotential locations, overall competition in the offi ce marketand the nature and size of businesses attracted to MurrayBridge.The Structure Plan seeks to support a job target of 9,000dwellings over 30 years. Based on the strong growth ofservice sector jobs in recent decades, and the projectedcontinuation of this trend, offi ce-based jobs are likely toconstitute a large share of future job growth in MurrayBridge.Offi ces typically accommodate 3-4.5 persons per 100square metres of fl oor space. In outer suburban andregional areas, employment densities are generally lowerthan in CBD and inner-suburban areas. This refl ects thetypes of businesses attracted to different areas and therelative cost of fl oor space.Table 10.1 provides an indication of the amount offl oor space and land area that would be required tosupport offi ce/commercial jobs, based on the followingassumptions:• employment density of 3 jobs per 100 square metres offl oor space;• site coverage of 40% (remaining 60% taken up byroads, car parking, landscaping, service areas, etc);and• average building height of 1.5 storeys.10.2 Land SupplyKey opportunities for employment generating commercialdevelopment within Murray Bridge have been identifi ed asfollows:• intensifi cation/redevelopment within the Town CentreZone;• intensifi cation/redevelopment within the Adelaide RoadLight Industry Zone, with potential noted to rezonethis land for more general commercial/employmentgenerating purposes;• new development within the identifi ed Eastern MixedUse Precinct (Area 6); and• new development within identifi ed new Local andNeighbourhood Centres within Areas 3-6.Demand at the latter is likely to be in the order of 3,000-6,000 square metres of offi ce/commercial fl oor space.Neighbourhood and Local Centres, combined with themixed use zone are estimated to support around 1,000offi ce-based jobs. The balance of demand is likely tobe directed to the Town Centre/Adelaide Road andupzoning will be required to encourage intensifi cationand redevelopment within these areas in order to supportsignifi cant expansion of offi ce/commercial employment inthe future.The potential also exists for a new Neighbourhood Centreat the old race course site.A recommended distribution of commercial land precinctsis shown in Figure 10.110.3 Implications forStructure PlanKey issues arising from these strategic investigationsinclude:• existing employment land should be retained andintensifi ed for such purposes particularly alongAdelaide Road and within the Town Centre Zone;and• key nodes are likely to include a possibleemployment area to the north, a mixed useprecinct on the speedway park site and new Localand Neighbourhood Centres in growth areas.