PALRAMNEWS - Palram Americas

PALRAMNEWSFebruary 2006PALSUN Mint Green Canopies On Top of the Athlete Accommodations at Turin 2006 Winter OlympicsPALRAM INDUSTRIES -Ramat Yohanan, IsraelPALRAM POLYCARB -Doncaster, UKPALRAM D.P.L. -Durham, UKIn this edition:From the VP Marketing DeskHelping Those at Crisis in ChristmasHigh Profile Attendance at the Palram Beijing LaunchImpressions From the Builder’s Show, USAUK Distribution Deal for PALIGHTPalram College - Stay Connected...JUST FOR YOU! Spotlight On...PALRAM 2000 - USASpecial Feature by Palram College:Stay Connected, But Not Too Tight Please!Photos from Production Line 43 InitiationHUILI - CHINAw w w . p a l r a m . c o m

From the VP Marketing DeskDear Customers and Partners,It is a great pleasure and honor to open this edition of Palram News with my first statement as VPMarketing.Palram today remains a fast growing company in many respects, including manufacturing capabilities,representative spread and the reach of its partnerships around the globe, as the following articles illustrate.Our goal in this issue is to expand readers understanding of what Palram offers, both as a public company and as aleading manufacturer with a substantial knowledge base. As a symbol of our belief in close relations with our partners,we highlight our community work and also share our accumulated knowledge through a series of articles broughtto you by the Palram College instruction program. We also continue our JUST FOR YOU spotlight on the people -Palram employees - who provide various services to our customers.I take this opportunity to wish the former marketing manager, Shai Michael, a successful term as VP BusinessDevelopment.Good luck to us all in meeting our goals.Hanoch GoldmanVP MarketingPalram: Helping People in Crisis at ChristmasPalram honored the true spirit of Christmas this year by helping theneedy and vulnerable. We were happy to assist by offering freebuilding materials that were desperately needed by the Crisis OpenChristmas organization. The community organization used thematerials to renovate an unused building to create a safe haven forthe homeless - a vitally needed place during a season that can beparticularly lonely for those without a home or family.In association with The Polyplastics Centre in Ponders End, Palramprovided Opal and Bronze SUNLITE Multiwall Polycarbonate sheets,Installing the sheetswhich were used as light diffusers at the shelter, creating a warmand cozy atmosphere this Christmas for hundreds of homelesspeople from throughout London.Here’s hoping that the shelter, which was also a gateway to newopportunities, offering guests access to a wide range of services aswell as educational and skills development activities, will haveinspired them to positive engagement and a better life in 2006.The finished shelter is now ready to accept its visitors

High Profile Attendance at the Palram Bejing LaunchPalram launched a new subsidiary, Palram Beijing, which is controlledby Palram and jointly owned with Chinese construction companyBUCGYT. The event was attended by numerous distinguishedmembers of the Beijing construction industry.Palram Beijing was founded in order to strengthen Palram’s Asia-Pacific activity, to introduce its wide range of products and servicesto the Chinese market and to help Palram position itself as a leadingsolution provider in the Chinese arena.Palram took the opportunity to introduce the new subsidiary to itstarget markets and showcase its products and capabilities torepresentatives, key figures in Olympics-related projects and leadingBUCGYT personnel.Participants also included representativesof leading companies in the Chinesegreenhouse market, as well as journalistsfrom major professional magazines in theChinese construction and design markets.BUCGYT is the construction subsidiary ofBUCG, Beijing’s official constructioncompany. The company is responsible formany large-scale projects, including theexpansion project for the Beijing airport,employing 25,000 workers on this projectalone. The company is also engaged in otherhigh profile projects, such as Beijing’s mainOlympic stadium for the 2008 games, knownas “the Bird’s Nest”.Cutting the ribbon at the official ceremonyYuval Hen, regional marketing manager, making a speachVisitors at Palram’s Construction boothThe new subsidiary marks another step in Palram’s drive to offer its capabilities to the professional construction market. Palram plans tostrengthen its position in the projects market in general, and specifically in Olympics-related projects.Giving Back to the Community in GermanyThis past holiday season, Palram Germany’s marketing office founda special gift for their customers: a gift that doubles when a part ofit is handed back to the German community.Aktion-Mensch is a German charity program that helps people withspecial needs integrate into the community in which they live. Oneof the fund’s programs allows the donor to buy special lottery ticketswhose purchase price includes a donation to the fund. Byparticipating as donors in this program, Palram is able to give itscustomers a chance to win a sum of money while contributing toa program that helps many handicapped people feel they are apart of their surrounding community.This is the second consecutive year that Palram Germany hasparticipated in this kind of program, opening another channel forPalram to give back to the community it has been part of for morethan 40 years.

PALRAMNEWSDistribution Deal Signed for PALIGHT® in the UKPalram now has a much stronger presence in the UK print anddisplay market, after signing a national distribution deal with visualcommunication specialist, Antalis.The Antalis group, headquartered in Paris, France is recognized asEurope’s largest distributor of paper and ”communication supportmaterials”. Worldwide, Antalis is ranked number four, with a 16%market share and an annual turnover in excess of 2.3€ billion fromsales in 37 countries.With this new distribution channel, Palram’s PALIGHT® foamed PVCsheet is now available next-day, anywhere in the UK.Pictured here are (L to R) Colin Palazzo, National Sales Manager ofAntalis, adding his signature to the agreement, with Ian Turner ofAntalis and Gary Henton of Palram looking on.Reflecting on the move to single source PALIGHT®, Palazzo stressedthat quality and flexibility is the key. “The value lies in the brighterwhite color of the PALIGHT® sheet, offered as standard, which makesit ideally suited to achieving stronger images from both sign anddigital print equipment,” he said. “It also enables printers to stocka single substrate for the two printing methods without any costimplication.”Impressions from the 2006 Builder’s ShowImpressions from the 2006 Builder’s ShowPalram represenntatives at the boothPVC White Fence, and PALTILE covering tile and rooflight, alongwith SUNTUF, which is the top selling corrugated sheet in NorthAmerica.One of the most popular displays in the booth was the easilyformable PALIGHT Trimboard, a long-lasting wood replacement forresidential applications. PALIGHT Trimboard sheets werethermoformed on site to show the material’s convenient fabricatingpossibilities for homeowners and repairmen alike.Palram chalked up another successful appearance at the 2006Builder’s Show held in Orlando, Florida, in January. This year’s fairenabled more than 105,000 visitors to see 1,600 exhibitingcompanies, spread over 1.5 million square feet. Palram’s eye-catchingbooth showcased its array of interior and exterior residential products,including new products and demonstrations of selected products.This year, Palram’s focus was on the “Home & Garden” range ofshatterproof hobby greenhouses.Visitors were also able to get a first-hand look at Palram’s longlastingpolycarbonate products such as the SUNLITE multiwall sheet,PVC white fence at palram booth

PALRAMNEWSCreating SolutionsSpotlight on Amir SadeProduct Manager for PALIGHT Trimboard andSUNTUF RooflightsAcademic Background: Practical Plastics Engineer; currently completing anMBA.Years at Palram: five years in R&D, four as a founding member of the TechnicalSupport team, two in marketing.As a product manager I aim to provide high quality service, support Palram’smarketing platform across the globe and centralize information on PALIGHTTrimboard and SUNTUF Rooflights. This includes on-site customer seminars,project support and monitoring, and developing services and marketingpackages, as well as special projects with Palram customers. I also explorenew markets and look for new clients for these special products.SUNTUF Rooflights are in-plane corrugated polycarbonate panels thatintegrate with metal panel roofs or walls and can be matched to any metalprofile in a very short time, with no investment on the customer’s part.PALIGHT Trimboard is a cellular PVC board offered as a decorative supplementfor the residential building industry. It is extremely convenient to work withand, unlike wood, never rots or swells. The past year has seen a lot of advancesin many aspects of both products. They are always evolving and enablingnew sub products, so we can expect even more advances in the future.Over Tightened Bolt squeezingthe underlying seal and the sheetSUNTUF roof on top of the Talin Stadium, EstoniaStay Connected – But Not Too Tight Please!Feeling a bit depressed in your daily service at work? Fearful of crackingunder pressures that are more than you can handle?Blame it on a bunch of over-tightened, barbarian screws!As a rule, any civilized sheet would just love to be nicely attached to asupporting construction, providing a solid basis for successful, continuousservice.Over-tightening is by far the most harmful of all wrong installation features,but the availability of powerful electric tools makes it particularly difficultto prevent.All plastic sheets are sensitive to local stresses, and will eventually respondto such stresses by crazing and cracking, leading to functional failure.How can you prevent over-tightening?We have found that the most efficient method for prevention is to...1. Move the screw fixing points from valleys (channels) to crests, and2. Use a metal crest rider (also called saddle washer) with every screw.These washers efficiently distribute the fixing stresses in the sheets, anddrastically improve the continuous performance of such roofing elements.Furthermore, crest fixing is in principle much better for waterproofperformance, since the channels remain intact.Aharon Ben-Shahar Technical Support Manager

Photos from the Opening Ceremony of the new Palram 2000 Production LineEUROPEPALRAM EUROPE LTD.Tel (44) 1302 380 777Fax (44) 1302 380 788sales.europe@palram.comISRAELPALRAM ISRAEL LTD.Tel (972) 4 8459 900Fax (972) 4 8459 980palram@palram.comUSAPALRAM AMERICASTel 610 285 9918Fax 610 285 9928palramamericas@palram.comEuropeUKIsraelUSAAustraliaFar East