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Make the Presentation Come AliveSales aids include:• Samples• Reprints of articles• Audiovisual aids• Models• Photographs• Charts• Customer testimonialsMarketing • Warranty Essentials Chapter 14, Section information14.1
Make the Presentation Come AliveIt is best to get the customerphysically involved with theproduct as soon as possible in thesales presentation. When youinvolve a customer in the sale, youhelp the person make intelligentbuying decisions.If you are losing a customer’sattention, ask a simple question.The key is keeping the customerinvolved.Marketing Essentials Chapter 14, Section 14.1
Page 1 and 2: Product Chapter Presentation 14Pres
Page 3 and 4: Organizing the Product Presentation
Page 5 and 6: Show and TellAfter you have learned
Page 7 and 8: Make the Presentation Come AlivePla
Page 9: Make the Presentation Come AliveDem
Page 13 and 14: SECTION 14.1 REVIEW- click twice to
Page 15 and 16: Understanding ObjectionsobjectionsC
Page 17 and 18: Plan for Objectionsobjectionanalysi
Page 19 and 20: Common ObjectionsThis ad anticipate
Page 21 and 22: paraphraseTo restatesomething in ad
Page 23 and 24: substitutionmethodA selling methodt
Page 25 and 26: Specialized Methods of HandlingObje
Page 27 and 28: Specialized Methods of HandlingObje
Page 29 and 30: third-partymethodA selling methodth
Page 31: SECTION 14.2 REVIEW- click twice to

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