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Make the Presentation Come AliveCreatively displaying the productis the first step in an eyecatchingpresentation. Handlethe product with respect anduse hand gestures to show thesignificance of certain features.Marketing Essentials Chapter 14, Section 14.1
Make the Presentation Come AliveDemonstrating the product inuse helps to build customerconfidence.When it is impractical todemonstrate the actualproduct or when you want toemphasize certain sellingpoints, you can use sales aidsin your presentation.Marketing Essentials Chapter 14, Section 14.1
Page 1 and 2: Product Chapter Presentation 14Pres
Page 3 and 4: Organizing the Product Presentation
Page 5 and 6: Show and TellAfter you have learned
Page 7: Make the Presentation Come AlivePla
Page 11 and 12: Make the Presentation Come AliveIt
Page 13 and 14: SECTION 14.1 REVIEW- click twice to
Page 15 and 16: Understanding ObjectionsobjectionsC
Page 17 and 18: Plan for Objectionsobjectionanalysi
Page 19 and 20: Common ObjectionsThis ad anticipate
Page 21 and 22: paraphraseTo restatesomething in ad
Page 23 and 24: substitutionmethodA selling methodt
Page 25 and 26: Specialized Methods of HandlingObje
Page 27 and 28: Specialized Methods of HandlingObje
Page 29 and 30: third-partymethodA selling methodth
Page 31: SECTION 14.2 REVIEW- click twice to

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