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oomerangmethodA selling methodthat converts acustomer’sobjection into aselling point.Specialized Methods of HandlingObjectionsThe boomerang method X brings the objectionback to the customer as a selling point. Whenusing this method, be careful not to sound as ifyou are trying to outwit the customer. Use afriendly, helpful tone to explain how the objectionis really a selling point.Marketing Essentials Chapter 14, Section 14.2
Specialized Methods of HandlingObjectionsThe question method is atechnique in which you questionthe customer to learn moreabout <strong>objections</strong>. Never askquestions in an abrupt manner;this may seem rude and createa defensive atmosphere.Marketing Essentials Chapter 14, Section 14.2
Page 1 and 2: Product Chapter Presentation 14Pres
Page 3 and 4: Organizing the Product Presentation
Page 5 and 6: Show and TellAfter you have learned
Page 7 and 8: Make the Presentation Come AlivePla
Page 9 and 10: Make the Presentation Come AliveDem
Page 11 and 12: Make the Presentation Come AliveIt
Page 13 and 14: SECTION 14.1 REVIEW- click twice to
Page 15 and 16: Understanding ObjectionsobjectionsC
Page 17 and 18: Plan for Objectionsobjectionanalysi
Page 19 and 20: Common ObjectionsThis ad anticipate
Page 21 and 22: paraphraseTo restatesomething in ad
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