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Specialized Methods of HandlingObjectionsThe demonstration methodinvolves showing the features ofthe product. This method can bequite convincing. Conduct onlydemonstrations you have tested,and make sure they work beforeusing them on a customer in asales situation.Marketing Essentials Chapter 14, Section 14.2
third-partymethodA selling methodthat involvesusing a previouscustomer orother neutralperson who cangive atestimonial aboutthe product.Specialized Methods of HandlingObjectionsThe third-party method X involves using aprevious customer or another neutral person whocan give a testimonial about the product.Over time, you will create effective combinationsof these methods of handling <strong>objections</strong> that workbest for you.Marketing Essentials Chapter 14, Section 14.2
Page 1 and 2: Product Chapter Presentation 14Pres
Page 3 and 4: Organizing the Product Presentation
Page 5 and 6: Show and TellAfter you have learned
Page 7 and 8: Make the Presentation Come AlivePla
Page 9 and 10: Make the Presentation Come AliveDem
Page 11 and 12: Make the Presentation Come AliveIt
Page 13 and 14: SECTION 14.1 REVIEW- click twice to
Page 15 and 16: Understanding ObjectionsobjectionsC
Page 17 and 18: Plan for Objectionsobjectionanalysi
Page 19 and 20: Common ObjectionsThis ad anticipate
Page 21 and 22: paraphraseTo restatesomething in ad
Page 23 and 24: substitutionmethodA selling methodt
Page 25 and 26: Specialized Methods of HandlingObje
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Page 31: SECTION 14.2 REVIEW- click twice to

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