Leveraging Cultural Assets for Economic Development - Cape Cod ...

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AcknowledgmentsPrepared by:Elizabeth Hude, Special Projects Coordinator, Cape Cod CommissionandElizabeth Dillen, Private ConsultantSincere thanks are extended to the Commission staff who assisted in the preparation of theseguidelines: Nancy Hossfeld, Communications Coordinator; Leslie Richardson, EconomicDevelopment Officer; Sarah Korjeff, Historic Preservation Specialist; Anne Reynolds, GeographicInformation System Manager; and Philip “Jay” Detjens, Geographic Information System Analyst;and to those who volunteered to peer review early drafts of this publication, providing constructiveguidance and feedback.Additional assistance was provided by the Massachusetts Cultural Council, Arts Foundation ofCape Cod, the Cape Cod Chamber of Commerce, and Coastal Community Capital.We gratefully acknowledge the Cape Cod Economic Development Council for supporting thisproject with a grant from the Cape & Islands License Plate Grant Program.
Table of ContentsMessage from the Executive Director............................................................................. iIntroduction.................................................................................................................. 1Why Do the Arts Matter?............................................................................................... 3An Historical View on the Role of the Arts............................................................ 4The Creative Economy......................................................................................... 4Economic and Social Impact................................................................................ 5Cultural Tourism................................................................................................. 7Land Use and Zoning........................................................................................... 8Step-by-Step Guide: Creating a Strategic Plan for Your Cultural Initiative.....................171. Form an Effective Partnership.........................................................................182. Establish Clear Goals: Evaluation/Measuring Impact.....................................193. Assess Your Assets........................................................................................204. Collect Community Input................................................................................21a. Potential Initiatives to Consider...............................................................21i. Cultural Programming: Events, Festivals, and More........................21ii. Zoning: Art and Cultural Districts...................................................22iii. Zoning: Historic Districts...............................................................22iv. Artist Housing................................................................................23v. Public Art.......................................................................................245. Marketing Your Art Initiative...........................................................................246. Establish a Long-term Budget to Support the Plan..........................................26Case Study: Barnstable................................................................................................29Additional Planning Resources.....................................................................................37List of Cultural Venues Used in Figures 2–5.................................................................44Endnotes.....................................................................................................................50
Page 1: Leveraging Cultural Assetsfor Econo
Page 7: Message from the Executive Director
Page 11 and 12: Why Do theArts Matter?
Page 13 and 14: The Creative Class is estimated to
Page 15 and 16: Cultural TourismIn addition to the
Page 17 and 18: FIGURE 1A Practical Guide for Munic
Page 23: The 2008 Survey of Cape Cod Second-
Page 26 and 27: Many towns have considered the valu
Page 28 and 29: Much of the data collection can be
Page 30 and 31: More and more communities are makin
Page 32 and 33: n Building collaborations with key
Page 34 and 35: 6. Establish a Long-term Budget to
Page 37 and 38: Case Study:Barnstable
Page 39 and 40: area, and ways to incentivize the t
Page 41 and 42: Building on the success of the arti
Page 43: A Practical Guide for Municipal Inv
Page 46 and 47: Other Arts InitiativesAHA!: New Bed
Page 48 and 49: established itself as a cultural de
Page 50 and 51: makes thousands of grants directly
Page 52 and 53: List of Cultural Venues Used in Fig
Page 54 and 55:
46Leveraging Cultural Assets A Prac
Page 56 and 57:
48Leveraging Cultural Assets A Prac
Page 58 and 59:
Endnotes1. “The Rise of the Creat
Page 60:
CAPE COD COMMISSION3225 Main Street
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