Factory Rebates Up To $300! - Maytag Commercial Laundry

commercialFrom the Dependability People Volume 49 Number 2Experienced ownerlaunches his secondMaytag- equippedcoin laundry inMason City, Iowa.Owner Ron DrewelowFactory RebatesUp To $300!SEE DETAILS, PAGE 8

BusinessGrows Steadilyfor Iowa OwnerNew Maytag-equipped coin storein Mason City built from ground up!2

The 3,800-sq. ft. Maytag-equpped coin store in located along busy Highway 18 in Mason City, Iowa.Ron Drewelow got his start in the coin laundry businessfour years ago when he purchased an older store on theeast side of Mason City, a diversified community of 30,000in north-central Iowa. His first action was to replace small,inefficient front-load washers with new energy-efficient,larger capacity Maytag equipment. He also spruced up thestore’s interior, hired an attendant and banned smokinginside the store.“For a business that was barely making it, I was amazedwith how these changes quickly turned the store around,with customers soon flocking to the store and commentingon what a great place it was to do their laundry,” saidDrewelow.With this success well established, Drewelow began tosearch for a second location. “I realized that Mason Citywas significantly underserved when it came to quality coinlaundries for the size of the market,” he explained. “I spenta lot of time and carefully researched properties and finallychose what I thought was the perfect site.”The new 3,800-sq. ft. Leisure Wash Maytag-equippedstore is located along busy Highway 18 on the west edgeof Mason City. The area has heavy retail nearby, with aTarget, Menards, Mills Fleet Farm, Wal-Mart, and severalother major businesses within a mile. The icing on the cakeis that the store is located directly across from the North3

Iowa Fairgrounds, where events takeplace on a regular basis that drawthousands of people, including attimes hundreds of people with pilesof soiled laundry who use campingareas within the fairgrounds.Drewelow built the store fromthe ground up. It features largefloor-to-ceiling windows, skid-freetile flooring, two convenient entrancesand ample off-street parkingat the front, side and rear of thestore. In addition to the coin laundryequipment, the store features10 tanning beds, with room to addseven more as the business grows.“A significant number of ourcoin laundry users also use the tanningfacility,” said Drewelow. “It’s agreat way to draw customers in, andgives them the opportunity to tanand wash at the same time, which isa real time saver.”Drewelow worked with ToddStoltz and the team at BDS LaundrySystems of St. Paul, Minnesota,the Maytag Commercial Laundrydistributor serving the area, ondesigning and equipping the store.BDS also provided assistance witha demographic survey of the area,floor plan layout and consultation.“The expertise that BDS brings tothe table was really valuable ingetting my new store off theground,” he pointed out.The store opened in May 2007,and business has been buildingsteadily ever since. “We’re drawinga lot of traffic from surroundingtowns, as well as travelersoff of nearby Interstate 35,” saidDrewelow. “When customers comein the front door, they’re trulyimpressed by the size, quality andAt the front of the store, there is a 12-bay soap vending machine and changemachine. A closed-circuit camera systemkeeps a watchful eye on the operation.variety of equipment that we offer.”Open seven days a week from8 a.m. to 10 p.m., the fully attendedstore offers drop-off wash/dry/foldservice for $1.09 a pound. In additionto the laundry and tanningfacilities, the store boasts a largelounge area with a 56-inch flatscreentelevision, video games,beverage vending and a pool table.“Customers appreciate the amenitiesthat we offer,” he said. “Itmakes wash day a lot easier, especiallyfor customers with children.”The Maytag-equipped storeoffers some of the largest and mostenergy-efficient washers and dryersin the industry, which gives customersplenty of options, plus helpskeep utility bills in check.Included in the equipmentmix are two 80-lb. Maytag washers,priced at $9.25 ($10.50 SuperWash, $11.00 Deluxe Wash, $12.00Ultimate Wash); three companion75-lb. capacity Maytag dryers pricedat $4.25 for 32 minutes; four 60-lb.Maytag washers at $7.25 ($8.00Super Wash, $8.50 Deluxe Wash,$9.25 Ultimate Wash); four 40-lb.Maytag washers at $4.25 ($4.75Super Wash, $5.00 Deluxe Wash,$5.50 Ultimate Wash); eight 30-lb.Maytag washers at $3.75 ($4.25Super Wash, $4.50 Deluxe Wash,$5.00 Ultimate Wash); sixteenMaytag front-load high-efficiencywashers at $2.25 ($2.50 SuperCycle); and fourteen 32-lb. Maytagmulti-load stack dryers at $1.25 for32 minutes.The store is designed so even4

Above: The large lounge area features a 56-inchflat-screen television, video games, beveragevending and a pool table. Right: The eight 30-lb.Maytag front-load washers are priced at $3.75for the basic cycle.more Maytag multi-load washers can be addedas the business grows. “Once customers areeducated on the benefits of using the front-loadequipment, they really appreciate the time andcost savings of being able to wash and dry all oftheir laundry in fewer loads,” said Drewelow.The drop-off service has been growingsteadily since the store’s opening, averagingabout 25 orders per day. The store also offersdrycleaning drop-off and pick-up through anagreement with a local company.Saturday and Sunday are the store’s busiestdays, with about 70 percent of the normal businessdone on the weekends. “There are timeswhen every washer and dryer is in operation,with people waiting in line,” he owner said.Targeted radio commercials and newspaperadvertising were used during the store’s firsttwo weeks of operation. On the store’s5

The 14 32-lb.Maytag stack dryers are kept busy, priced at $1.25 for 32 minutes of dry time. For the really large dry loads, there arethree 75-lb. Maytag dryers at $4.25 for 32 minutes of dry time.“ Shock and awe” is howDrewelow describes hiscustomers’ reaction on theirfirst visit to the store. “Theyare just overwhelmed by themega-load Maytag equipmentand the cleanliness of thestore. Our satisfied customersare our best advertising, andit’s paying big dividends weekafter week.”— Ron DrewelowIn addition to the coin laundry equipment, thestore features 10 tanning beds, with room toadd seven more as the business grows.6

Ron Drewelow worked with Todd Stoltz (left) and the team at BDS Laundry Systems of St. Paul, Minnesota, the Maytag CommercialLaundry distributor serving the area, on designing and equipping the store.less busy days — Tuesdays, Wednesdays andThursdays — Drewelow takes advantage of theadvanced ComputerTrac ® controls to automaticallyvend wash prices on the front-load high-efficiencywashers at a 50-cent discount. Drewelow also hasdistributed flyers at area tourist locations to boostbusiness, and plans to install a pole sign in front ofthe business.Customers are greeted by a large attendant stationat the front of the store, where the change machineand soap vending machine are located. Storeattendants also manage the walk-in traffic of theadjacent tanning operation. A closed-circuit surveillancesystem keeps a watchful eye on the operation.The store is designed with ample room for expansionof the laundry and tanning facilities. Thereis also a 1,400-sq. ft. area at the back of the storethat features a separate entrance where Drewelowplans to add a snack bar, coffee and ice cream businessin the coming months. The lot is large enoughat the back of the store where self-storage rentalunits can be added in the future.7

MAYTAG ® FACTORY REBATESEXTENDED UNTIL SEPT. 30, 2007!ENERGY ADVANTAGE WASHERSENERGY ADVANTAGE DRYERSLOWER UTILITY BILLS AND FACTORY REBATES MEANBIGGER SAVINGS. Maytag ® Commercial Laundry products and ENERGY ADVANTAGE models deliver better results while using LESS water and energy than conventional washers. Thatmeans lower utility bills and higher profits! Add to that a limited-time rebate offer, and it’s easy tosee why you’ll save BIG with Maytag.Qualifying ModelsTHE MORE YOU BUY, THE MORE YOU SAVE!MFR25PDCWS $100.00MFR30PDCTS $150.00MFR40PDCTS $150.00MFR50PDCTS $200.00MFR60PDCTS $300.00MFR80PDCTS $300.00MLG33PD $150.00MDG31PD $100.00MDG51PD $150.00MDG77PD $200.00MLG32PD $100.00MLG31PC $100.00MDG30PC $75.00MDG50PC $100.00MDG76PD $150.008This offer is not valid with any other offer. Rebate amounts are U.S. Dollars. For Canadian rebate information, contact your Maytag Commercial Laundry Distributor.

NEW Maytag ® Commercial Multi-LoadSoft-Mount Coin Washers Deliver:1) Flexible Installation2) Lower Utility CostsMODEL MFS18PDFTS18-lb. CapacityMODEL MFS25PDFTS25-lb. CapacityMODEL MFS35PDFTS35-lb. CapacityAVAILABLE TO ORDER IN SEPTEMBER 2007!Contact your Maytag Commercial Laundry Distributor for more details.The new soft-mount modelsgive coin store owners theability to upgrade to newenergy-efficient Maytag ®multi-load washers withoutthe costly remodeling expensesassociated with rigid-mountwasher installation.KEY BENEFITS• Soft-mount suspension system eliminates the needfor machine bolt-down, so no special floor is required.• Specially designed spray baffles and tumble patternsprovide: • More Cleaning Power• Reduced Water Usage• Lower Utility Costs• More Profits for You• Heavy-duty latch and rugged cabinet/frame are builttough for years of dependable operation.• Advanced microprocessor controls provide easy-touseLCD graphic display and multi-lingual capabilities.• Flexible cycle pricing options, including Basic, Super,Deluxe and Ultimate Cycles provide more revenuegeneration for you.9

Maximize Profit Per Square Foot withNEW Maytag ® 45-lb. Stack Dryer!The new Maytag® Commercial 45-lb. stackdryer (Model MLG45PD) can increase dryingcapacity by 50 percent per square foot comparedto a traditional 30-lb. multi-load dryer.KEY BENEFITS• Two 45-lb. capacity dryer pockets handle big washerloads with ease.• Extra-large door openings are specially designed tomake loading and unloading easy — even bulky itemslike blankets and comforters.• Extra-large lint drawers have large capacity to store lintand are easily accessible from the front.• Single Advanced ComputerTrac ® Controls are easy toprogram and offer pricing flexibility.• Traditional Rear Belt Drive System provides years ofdependable performance.• Exclusive Maytag 5-Year Parts Warranty providesadded peace of mind.ALSO AVAILABLEIn addition to the 30-lb. single and the 30-lb. stack models, Maytag recently added a multi-load75-lb. dryer to the Energy Advantage line. Loaded with Built-To-Last features, the new dryer featuresheavy-duty metal doors and tempered glass windows that cannot be pushed out. The dual pane glasscombined with the traditional axial airflow and non-perforated dryer drum forces heated air through theclothes, greatly reducing drying time. For more details, visit www.MaytagCommercialLaundry.com orcontact your Maytag Commercial Laundry Distrbutor.10

It’s a lonely job being the Maytag Repairman, but ClayJackson of Richmond, Virginia, is giving it a try. As the newface of Maytag dependability, Jackson will play a major rolein revitalizing the historic 100-plus year-old Maytag brandand will help bring its unequaled tradition of quality anddependability to life.More than 1,500 people participated in a multi-cityaudition process including professional actors, constructionworkers, salesmen and stockbrokers. The two-month searchincluded union casting calls, open auditions and mail-insubmissions that were reviewed and evaluated by Maytag/Whirlpool representatives.Jackson is the fourth person to portray the brand iconduring its 40-year existence. The Repairman sports a newuniform, a new attitude and is an evolution of the dependablecharacter that was created in 1967.“The new Maytag Repairman will help revitalize theMaytag brand and its heritage by keeping one foot in ourpast while putting the other in our future,” said Jeff Davidoff,vice president of brand marketing and communications forMaytag. “Clay is perfect for our new take on the role. He’senergetic, young-at-heart and outgoing while still beingdependable and reliable.”Watch for the new Maytag Repairman in advertising andat select industry events.11

Froehlich Communications, Inc.309 Court Avenue, Suite 234Des Moines, Iowa 50309Maytag Factory RebatesExtended Until Sept. 30!EXPERIENCED OWNEROPENS HIS SECONDMAYTAG-EQUIPPEDCOIN STORE IN IOwA.SEE STORY, PAGE 1SEE DETAILS, PAGE 9commercialPublished four times a year by Maytag Commercial LaundrySales for owners of Maytag Commercial Laundry equipmentin the United States, Canada and foreign countries. For furtherinformation or address changes, write Froehlich Communications,309 Court Avenue, Suite 234, Des Moines, Iowa 50309.© Copyright 2007 • Printed in the U.S.A. • Please Recycle