Giving and Volunteering in Ontario - English - Imagine Canada

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CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOFigure 1.7: Average annual donations, by selected organization type, donors aged 15 andolder, Ontario, 2007.ReligionInternational$269 E $537Fundraising, grantmaking & voluntarism$216Health & hospitalsArts & cultureLaw, advocacy & politicsEnvironmentSocial servicesEducation & researchSports & recreation$152$149$120 E$96$81$77$53Development & housingFOther$193 EE Use with caution.F Sample size too small to use.$0 $200 $400 $600Average annual donation!A PROFILE OF ONTARIO DONORSAlthough making a donation is an individual choice driven by personal factors, neverthelessit is helpful to understand that, generally speaking, there are some personal and economiccharacteristics that are associated with an increased likelihood of donating and/or withdonating larger amounts. These characteristics include age, sex, level of formal education,employment status, annual household income, marital status, the presence of children in thehousehold, and the frequency of religious attendance (see Table 1.2). Although thesecharacteristics are discussed separately, it is important to note that they are often interrelated.The likelihood of donating increases with age: Ontarians aged 15 to 24 were the least likelyto make a financial donation (72%), and those aged 65 and older were the most likely to doso (91%). In terms of amounts donated, generally those who were older donated largeramounts. For example, donors aged 65 and over gave an average of $734 annually, whilethose aged 15 to 24 made the smallest average annual donations ($135). Those aged 55 to 64deviated from this pattern, contributing less on average than those aged 45 to 54.Not all age groups accounted for equally large proportions of total donations. For example,because of their lower likelihood of donating and their small average donations, those aged15 to 24 contributed just 4% of the total value of donations, even though they accounted for17% of the population of Ontario. Conversely, those aged 65 and older made up only 15% ofthe population but accounted for over $1 billion in total annual donations, or 24% of thevalue of all donations made in Ontario.Women were somewhat more likely to donate than men (88% vs. 84%) but both male andfemale donors made almost equal average annual donations ($502 for men and $500 forwomen). Although men and women each accounted for approximately half of theGIVINGANDVOLUNTEERING.CA7
CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOpopulation, women contributed 4% more of the total value of all donations (52% vs. 48% formen).Individuals with higher levels of formal education were more likely to donate and tended togive more. Ninety-three percent of those with a university degree donated, compared to only72% of those with less than a high school education. Similarly, donors with a universitydegree contributed an average of $785, while those with less than a high school diplomacontributed an average of $227. In terms of their contribution to the total donation pool,those with a university degree contributed significantly more than one would expect giventheir portion of the population; they accounted for fully 39% of total value of all donationsbut just 23% of the Ontario population.Those who were employed were more likely to donate (89%) than those who were not in thelabour force (76%) and also tended to make larger average annual donations ($518 vs. $411for those who are not in the labour force). Those who were employed accounted for slightlymore of the value of all donations than one might expect, given their numbers (74% of totaldonations and 66% of the population).The likelihood of donating was lowest amongst Ontarians with household incomes of lessthan $20,000 (73%) and highest amongst those making $100, 000 or more annually (91%).Similarly, the average annual donation increased with income, rising from a low of $235 Eamong those with household incomes of less than $20,000 to a high of $721 among thosewith incomes of more than $100,000. Despite the fact that donors with household incomesin excess of $100,000 constituted only 28% of the population, they accounted for fully 43%of the total value of all donations.Single Ontarians were the least likely to donate (76%), while those who were married or incommon-law unions, as well as individuals who were widowed, were most likely to give(90%). Married or common-law individuals made much larger average annual donationsthan did singles ($595 vs. $247). Widows and widowers make the largest average annualdonations ($637). Ontarians who were married or in common-law unions constituted 60% ofthe population and accounted for three quarters (75%) of the total value of all donations.Generally speaking, the presence of children in the household had only modest effects on thelikelihood of donating. Ontarians with pre-school-aged children in their household were themost likely to make a financial donation (91%), while those with both pre-school andschool-aged children in the household were the least likely to donate (81%). Those with nochildren in the household made the largest average annual donations ($527). This groupmade up the largest segment of the population (59%) and accounted for 63% of the totalvalue of all donations.Ontarians who attended religious services weekly were more likely to donate than those whodid not (93% vs. 83%) and tended to give larger amounts on average ($1,072 vs. $349).While the majority of Ontarian donors did not attend religious services weekly (80%), the20% who did accounted for a disproportional amount of the total value of all donations(47%).GIVINGANDVOLUNTEERING.CA8
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Page 49: AcknowledgementsThe authors would l

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