Giving and Volunteering in Ontario - English - Imagine Canada

CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOFigure 1.9: Percentage of population making a charitable donation, by selected solicitationmethod, population aged 15 and older, Ontario, 2004 and 2007.Sponsoring someonePlace of worshipRequest in public placeDoor-to-door canvassingIn memoriamMail requestAt workCharity eventTelephone requestOn ownTV or radio request! !6%5%3%9%8%8%23%25%25%24%23%27%27%27%36%33%0% 10% 20% 30% 40% 50%Donor rate by method2004 2007Although some methods of donating are more common than others, the most commonmethods do not necessarily generate the most money. For example, although donations madeto requests in a public place and in memoriam were quite common (accounting for 11% eachof the total number of donations made in Ontario), they generated very small proportions ofthe total value of donations (1% and 6% respectively; see Figure 1.10). Conversely, althoughdonations through places of worship also accounted for just 11% of the total number ofdonations, they generated nearly two fifths (40%) of the total value.Figure 1.10: Percentage of total donation value and percentage of total number of donations,by selected solicitation method, donors aged 15 and older, Ontario, 2007.33%33%32%31%37%45%!Mail requestSponsoring someoneRequest in public placePlace of worshipIn memoriamDoor-to-door canvassingAt workCharity eventOn ownTelephone requestTV or radio requestAny other method16%16%13%4%11%1%11%11%6%11%2%9%7%8%9%3%8%2%1%1%2% E 3%5%40%0 % 15 % 30 % 45 %E Use with caution.% total number of donations % total donation value!GIVINGANDVOLUNTEERING.CA11