Giving and Volunteering in Ontario - English - Imagine Canada

CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOmethods of giving were more common than others, the most common methods didnot necessarily generate the most money.• Groups of Ontarians who gave disproportionately large amounts included those whowere 45-54 and 65 years of age or older; married or in a common-law relationship;had at least some postsecondary education; were employed; had an annual householdincome of $100,000 or more; and attended religious services weekly.• Ontarians were more likely to give spontaneously than they were to plan their givingin advance, but those who planned ahead tended to make larger donations. While thispattern is consistent with that found in other provinces, Ontarians were more likelythan other Canadians to decide in advance which organizations they would supportwith their larger donations and to donate to a mixture of new and familiarorganizations.• Ontario donors were more likely to say they did not give more because they couldnot afford to or because they were happy with the amount they had already given.• Compared to other provinces, Ontarians were more likely to say they did not givemore because they did not like how requests for donations were made.• Ontarians who had any of a range of prosocial experiences or who had positive rolemodels during youth were more likely to donate as adults and tended to donate largeramounts. Around nine tenths of those who had any of these experiences donated,compared to around eight tenths of those who did not have any of these experiencesduring youth.THE SUPPORT THAT ONTARIANS PROVIDEIn 2007, the majority (86%) of Ontarians aged 15 and older made either a financial or an inkinddonation to a charitable or nonprofit organization during the 12 months prior to beingsurveyed. This is a modest decrease of 4 percentage points from 2004. Four fifths ofOntarians (81%) made in-kind donations of clothing or other goods, while almost two thirds(63%) donated food. One in twenty (5%) said they had made provisions for a donation in theevent of their death. The percentages of Ontarians making non-financial donations remainedessentially unchanged since 2004.GIVINGANDVOLUNTEERING.CA2