Giving and Volunteering in Ontario - English - Imagine Canada

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CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOFigure 1.9: Percentage of population making a charitable donation, by selected solicitationmethod, population aged 15 and older, Ontario, 2004 and 2007.Sponsoring someonePlace of worshipRequest in public placeDoor-to-door canvassingIn memoriamMail requestAt workCharity eventTelephone requestOn ownTV or radio request! !6%5%3%9%8%8%23%25%25%24%23%27%27%27%36%33%0% 10% 20% 30% 40% 50%Donor rate by method2004 2007Although some methods of donating are more common than others, the most commonmethods do not necessarily generate the most money. For example, although donations madeto requests in a public place and in memoriam were quite common (accounting for 11% eachof the total number of donations made in Ontario), they generated very small proportions ofthe total value of donations (1% and 6% respectively; see Figure 1.10). Conversely, althoughdonations through places of worship also accounted for just 11% of the total number ofdonations, they generated nearly two fifths (40%) of the total value.Figure 1.10: Percentage of total donation value and percentage of total number of donations,by selected solicitation method, donors aged 15 and older, Ontario, 2007.33%33%32%31%37%45%!Mail requestSponsoring someoneRequest in public placePlace of worshipIn memoriamDoor-to-door canvassingAt workCharity eventOn ownTelephone requestTV or radio requestAny other method16%16%13%4%11%1%11%11%6%11%2%9%7%8%9%3%8%2%1%1%2% E 3%5%40%0 % 15 % 30 % 45 %E Use with caution.% total number of donations % total donation value!GIVINGANDVOLUNTEERING.CA11
CSGVP: 07GIVING AND VOLUNTEERING IN ONTARIOENCOURAGING ONTARIANS TO GIVE: GIVING SPONTANEOUSLY VERSUSPLANNING AHEADA minority of Ontario donors planned their donations in advance. Less than one quarter ofdonors (21%) reported planning in advance how much they would donate over the course ofthe year (see Figure 1.11). Similarly, about one third decided in advance which charitableand nonprofit organizations they would support with their larger donations (36%) and/ordonated to the same organizations from year to year (33%). Ontario donors were most likelyto make their larger donations in response to being asked by an organization (52%) and tosupport a mixture of new and familiar organizations in a given year (42%). Ontariansdiffered from donors in the rest of Canada in that they were generally more likely to pursuedonor strategies that involve planning.Prior planning of donations is significant because donors who engage in such planning tendto donate larger amounts than those who do not. For instance, the 21% of Ontario donorswho decided in advance the amount they would give over the course of the year collectivelycontributed slightly more than one third (35%) of the total value of all donations (see Figure1.12). Similarly, the one third of donors (36%) who decided in advance which organizationsthey would support with their larger donations contributed over half (54%) of the total valueof all donations, and the one third (33%) of donors who regularly supported the sameorganization contributed 37% of the total value of all donations. Donors who pursuedmixtures of planned and reactive strategies also accounted for larger proportions of the totalvalue of donations than their numbers would suggest.Figure 1.11: Percentage of donors by pattern of giving, donors aged 15 and older, Ontario andother provinces, 2007.Decide in advance annual donation amountDo not decide in advance annual donation amount21%18%79%82%Decide in advance which organizations will receive largerdonationsAlways give larger donations in response to someone askingBoth12%13%36%29%52%58%Always donate to the same organizations33%34%Vary the organizations donated to26%27%Both42%39%0% 30% 60% 90%% donorsOntarioOther Provinces!! !GIVINGANDVOLUNTEERING.CA12
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