Abstracts of Conference Proceedings - Corporate Communication ...

The CCI Conference on Corporate Communication 2011The annual CCI Conference on Corporate Communication is a clear opportunity forcorporate communicators to develop professionally and to bring value to their companies. It isalso an opportunity for scholars to share their knowledge and research. It has been the premise ofthis conference that relationships among scholars and practitioners are an essential element of thesocial glue that binds civilized people together. And international meetings are important to buildand maintain trust among professionals with common interests and goals, but who are disbursedaround the world.It is in this spirit that once again corporate executives and university scholars met inWroxton, England from June 4 – 7 to exchange information and explore communication from aglobal perspective.The CCI Conference on Corporate Communication 2011 is intended to:Illuminate the interest in corporate communication as a strategic function inorganizational success.Explore the influence of globalization on the corporate communication profession asit relates to theory, practice, roles, processes, and ethics.Continue as a forum for the exchange of ideas and information among industry anduniversity representatives.Indicate trends and provide analysis for communication professionals, universityfaculty, and others interested in corporate communication.Disseminate the conference discussions through the publication of the conferenceProceedings, and selected in Corporate Communication: An International Journal.The three-day conference features speakers from twenty-two countries: Australia, Brazil,China, Denmark, Finland, France, Hong Kong, India, Iran, Italy, Malaysia, New Zealand,Nigeria, Singapore, South Africa, Sweden, The Netherlands, Turkey, United Arab Emerites,United Kingdom, United States, VietnamThe papers, case studies, and presentation summaries that follow reflect the discussion ofessential issues:• communication management• corporate governance and corporate communication• issues management• corporate communication leadership• green communication• corporate culture and identity• corporate branding• cross-cultural communication issues• corporate social responsibility• reputation and identity• global corporate relations• crisis communication• new media• corporate communication in China, South Africa, the EU, the U.S.A.And other issues such as:• stakeholder activism• health care communicationConference on Corparate Communication Proceedings 2011Page xi