Abstracts of Conference Proceedings - Corporate Communication ...
Abstracts of Conference Proceedings - Corporate Communication ...
Abstracts of Conference Proceedings - Corporate Communication ...
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Enduring ImageToward a Conceptualization Capturing Defining Moments in Crises – andHow These Impact OrganizationsBenjamin Meng-Keng Ho, Grace Xiao-Pei Au YongNanyang Technological University, SingaporeBenjyho@gmail.com & Grace.Auyong@gmail.comJacqueline DongIthaca College, USAJacqueline.Dong@gmail.comLiang-Tong Lau & Augustine Pang, PhDNanyang Technological University, SingaporeLau.Liangtong@gmail.com & Augustine.Pang@ntu.edu.sgIn today‘s media environment, crises are magnified as media events and are rich sites for theinception <strong>of</strong> images. Particular images, like a gaffe or a photograph, can linger asrepresentations <strong>of</strong> that crisis. This study seeks to examines the concept <strong>of</strong> an enduring image, thatis the shared image <strong>of</strong> first mention, how it is engendered and how it impacts organizationsthrough case studies <strong>of</strong> 5 crises: The Jack Neo Sex Scandal (2010); the AWARE Leadership Saga(2009); and the Singapore Airlines SQ006 crash (2000) in Singapore; the BP Oil Spill (2010) inthe US; and the Sichuan Earthquake (2008) in China. The study is arguably the first study toexamine the significance and potency <strong>of</strong> an enduring image in crisis. This paper can <strong>of</strong>fer insightsto practitioners on how to better manage both their organization‘s public image and media imageafter a crisis.<strong>Conference</strong> on <strong>Corporate</strong> <strong>Communication</strong> <strong>Proceedings</strong> 2011Page 30
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