Abstracts of Conference Proceedings - Corporate Communication ...
Abstracts of Conference Proceedings - Corporate Communication ...
Abstracts of Conference Proceedings - Corporate Communication ...
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Table <strong>of</strong> ContentsExploring the Practice <strong>of</strong> CSR from a <strong>Corporate</strong> <strong>Communication</strong> PerspectiveAnne Ellerup Nielsen, Bo Laursen, Poul-Erik Flyholm Jørgensen, Irene Pollach, LineSchmeltz, Christa Thomsen and Leila Trapp, University <strong>of</strong> Aarhus (DENMARK)……………..32The Extent and Patterns <strong>of</strong> Multi-Stakeholder <strong>Communication</strong>s in Annual Report LettersRoger W. Hutt, Arizona State University (USA)………………………………………………...33The Functions and Roles <strong>of</strong> Public Relations (and Promotion) Offices <strong>of</strong> Public and PrivateUniversities in the Turkish Republic <strong>of</strong> North CyprusSerra Görpe, European University <strong>of</strong> Lefke (TURKEY)……………………………….....……..34Global Genres and Localized Discourses: The Construction <strong>of</strong> Vogue, Cosmopolitanand Bazaar in ChinaDoreen Wu and Agatha Chung, Hong Kong Polytechnic University (HONG KONG)……….....35Hi Fans! Tell Us Your Story! Implementing a Stewardship-Centered Social MediaStrategy to Maintain Brand Reputation During a CrisisL. Simone Byrd, Alabama State University (USA)……………………………………….…..….36Identification with Networks as Network Identities: Insights from Two Philippine TVCompaniesFernando de la Cruz Paragas, Nanyang Technological University (SINGAPORE)……………..37The Image <strong>of</strong> The People’s Republic <strong>of</strong> China (PRC) vis á vis the Military March <strong>of</strong> its 60 thAnniversaryDaniel W.C. So, Cindy Ngai and Patrick Ng, The Hong Kong Polytechnic University(HONG KONG)…………………………………………………………………………………..38Image Work and Crises: Toward a Crisis Pre-emptive Image Management Model acrossthe Crisis Life CycleAugustine Pang, Nanyang Technological University (SINGAPORE)…………………………...39The Impact <strong>of</strong> Strategic <strong>Communication</strong> on Organizational Identity and Identificationduring ChangeYi Luo, Montclair State University………………………………………………………………40An In-Depth Listening Exercise with Front-Line Employees in the Middle <strong>of</strong> a Multi-Business Integration Generates Opportunities to Drive the Business ForwardTracy Benson Kirker, On the Same Page, LLC and Perri Richman, Ingersoll Rand (USA)…..…41Information Literacy as a Sine Qua Non for Modern Public Relations in the InformationSocietyAlireza Isfandyari-Moghaddam and Kobra Veisi, Islamic Azad University, Hamedan Branch(IRAN)…………………………………………………………………………………….….…..42Insights about Integrated Marketing <strong>Communication</strong> in Small and Medium-SizedEnterprises: An Exploratory StudyAnnamaria Esposito, IULM University <strong>of</strong> Milan (ITALY)………………………….…………..43<strong>Conference</strong> on <strong>Corporate</strong> <strong>Communication</strong> 2011 <strong>Proceedings</strong>Page iv
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