Tart Cherry Economics and Niche Marketing - Utah State ...
Tart Cherry Economics and Niche Marketing - Utah State ...
Tart Cherry Economics and Niche Marketing - Utah State ...
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Market Research Strategy• Our initial strategy focused on marketsegmentation, a fundamental marketingprinciple to develop knowledge aboutproduct expectations <strong>and</strong> potentialcompetition• Our secondary strategy will focus onconsumer characteristics in one or moretargeted market segments