Tart Cherry Economics and Niche Marketing - Utah State ...

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Future ResearchFor 2003, a full-time market researchposition is currently being advertised• Refine market segmentation studies• Exp<strong>and</strong> consumer trait studies• Large-scale Balaton fresh marketstudy• Develop Balaton market reputation asa foundation for future sweet cherry,Danube, etc. high value strategies
Balaton <strong>Marketing</strong> Summary• Foster profitable new products• Make available commercial quantities• Aim for premium markets with highestvalue• Support product & market developmentfor future larger volume market• Differentiate from Montmorency
Page 1 and 2: Tart Cherry Economics andNiche Mark
Page 3 and 4: Michigan Tart CherriesYear197819821
Page 5 and 6: For the past century the trend inag
Page 7 and 8: Effect of yield on cost/lb.1.21Cost
Page 9 and 10: Avenues to Success• Low cost prod
Page 11 and 12: Marketing at a higher value• 1. C
Page 13 and 14: Marketing at a higher value, cont.
Page 15 and 16: BALATONWhat is the future?
Page 17 and 18: Balaton characteristics•Red juice
Page 19 and 20: Growers and processors met April 20
Page 21: Balaton Marketing CommitteeObjectiv
Page 24 and 25: Research• Identification & positi
Page 26 and 27: Cherry MarketResearchBridget Behe,
Page 28 and 29: Market Segmentation1) Large chain r
Page 30: Pilot Study• We selected two “S
Page 34 and 35: Pilot StudyConsumer responses• Re
Page 38: Conclusion: Successful high valueni

Tart Cherry Economics and Niche Marketing - Utah State ...

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