Tart Cherry Economics and Niche Marketing - Utah State ...

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Pilot Study• We selected two “S” type retailers inthe Ann Arbor area to test marketfresh Balaton cherries• Stores were supplied with 20-30 clamshell containers of washed Balatoncherries on two weekends in August• A consumer survey with businessreply envelope was included in eachcontainer
Page 1 and 2: Tart Cherry Economics andNiche Mark
Page 3 and 4: Michigan Tart CherriesYear197819821
Page 5 and 6: For the past century the trend inag
Page 7 and 8: Effect of yield on cost/lb.1.21Cost
Page 9 and 10: Avenues to Success• Low cost prod
Page 11 and 12: Marketing at a higher value• 1. C
Page 13 and 14: Marketing at a higher value, cont.
Page 15 and 16: BALATONWhat is the future?
Page 17 and 18: Balaton characteristics•Red juice
Page 19 and 20: Growers and processors met April 20
Page 21: Balaton Marketing CommitteeObjectiv
Page 24 and 25: Research• Identification & positi
Page 26 and 27: Cherry MarketResearchBridget Behe,
Page 28 and 29: Market Segmentation1) Large chain r
Page 33 and 34: Pilot StudyIn Week 1 (8/2 to 8/5)
Page 35 and 36: Preliminary Implications of theFres
Page 37 and 38: Balaton Marketing Summary• Foster

Tart Cherry Economics and Niche Marketing - Utah State ...

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