Tart Cherry Economics and Niche Marketing - Utah State ...

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Market Segmentation1) Large chain retailers (>500 stores) withnational presence <strong>and</strong> large footprint (sq.ft. of store >50,000 sq.ft.). N1, N22) Medium chain retailers (
Fresh cherry price per pound (Lansing)Week of July 2Price (in $/lb)$3.50$3.00$2.50$2.00$1.50$1.00$0.50$0.00$2.99$2.99 $2.99$1.98$1.97Kroger N1 Meijer N2 R<strong>and</strong>al's S1 L&L R2 Horrock's F1Stores
Page 1 and 2: Tart Cherry Economics andNiche Mark
Page 3 and 4: Michigan Tart CherriesYear197819821
Page 5 and 6: For the past century the trend inag
Page 7 and 8: Effect of yield on cost/lb.1.21Cost
Page 9 and 10: Avenues to Success• Low cost prod
Page 11 and 12: Marketing at a higher value• 1. C
Page 13 and 14: Marketing at a higher value, cont.
Page 15 and 16: BALATONWhat is the future?
Page 17 and 18: Balaton characteristics•Red juice
Page 19 and 20: Growers and processors met April 20
Page 21: Balaton Marketing CommitteeObjectiv
Page 24 and 25: Research• Identification & positi
Page 26 and 27: Cherry MarketResearchBridget Behe,
Page 30: Pilot Study• We selected two “S
Page 34 and 35: Pilot StudyConsumer responses• Re
Page 36 and 37: Future ResearchFor 2003, a full-tim
Page 38: Conclusion: Successful high valueni

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