Tart Cherry Economics and Niche Marketing - Utah State ...

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Average <strong>Tart</strong> <strong>Cherry</strong> Income & Cost ofProduction in Michigan60.0Price received/lb50.0Average productioncost/lbPrice/lb (cents)40.030.020.010.00.074 76 78 80 82 84 86 88 90 92 94 96 98 00
Avenues to Success• Low cost producer in a globalcommodity market• Market at higher value
Page 1 and 2: Tart Cherry Economics andNiche Mark
Page 3 and 4: Michigan Tart CherriesYear197819821
Page 5 and 6: For the past century the trend inag
Page 7: Effect of yield on cost/lb.1.21Cost
Page 11 and 12: Marketing at a higher value• 1. C
Page 13 and 14: Marketing at a higher value, cont.
Page 15 and 16: BALATONWhat is the future?
Page 17 and 18: Balaton characteristics•Red juice
Page 19 and 20: Growers and processors met April 20
Page 21: Balaton Marketing CommitteeObjectiv
Page 24 and 25: Research• Identification & positi
Page 26 and 27: Cherry MarketResearchBridget Behe,
Page 28 and 29: Market Segmentation1) Large chain r
Page 30: Pilot Study• We selected two “S
Page 34 and 35: Pilot StudyConsumer responses• Re
Page 36 and 37: Future ResearchFor 2003, a full-tim
Page 38: Conclusion: Successful high valueni

Tart Cherry Economics and Niche Marketing - Utah State ...

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