Tart Cherry Economics and Niche Marketing - Utah State ...

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Pilot StudyConsumer responses• Received 25% completed surveys• All ate Balaton cherries fresh• Only 2 reported buying freshcherries for baking or other uses• More than half reported sweetnessas “just right” between “too tart” <strong>and</strong>“too sweet.”
Preliminary Implications of theFresh Market StudyFresh Michigan `Balaton’ cherries will be competingwith late fresh sweet cherries from the PacificNorthwest, a time when retail cherry prices arerelatively highWhen priced similarly to PNW sweet cherries inspecialty markets, fresh `Balaton’ sales wereencouraging
Page 1 and 2: Tart Cherry Economics andNiche Mark
Page 3 and 4: Michigan Tart CherriesYear197819821
Page 5 and 6: For the past century the trend inag
Page 7 and 8: Effect of yield on cost/lb.1.21Cost
Page 9 and 10: Avenues to Success• Low cost prod
Page 11 and 12: Marketing at a higher value• 1. C
Page 13 and 14: Marketing at a higher value, cont.
Page 15 and 16: BALATONWhat is the future?
Page 17 and 18: Balaton characteristics•Red juice
Page 19 and 20: Growers and processors met April 20
Page 21: Balaton Marketing CommitteeObjectiv
Page 24 and 25: Research• Identification & positi
Page 26 and 27: Cherry MarketResearchBridget Behe,
Page 28 and 29: Market Segmentation1) Large chain r
Page 30: Pilot Study• We selected two “S
Page 36 and 37: Future ResearchFor 2003, a full-tim
Page 38: Conclusion: Successful high valueni

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