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5.3 Flavour enhancersFlavour enhancers are a specific group of additives, including monosodiumglutamate (E621). Confusingly, other ingredients may be used to boost taste infoods, including hydrolysed vegetable protein and yeast extract, but they are notlisted as flavour enhancers on the label or treated as such in the present survey.Twelve products could not be classified because of unspecified compoundingredients5.4 Use of additives to promote unhealthy foodsManufacturers argue that food additives assist them in making their foods morepalatable and thereby allowing consumers to have a wider range of foods. Inparticular they argue that preservatives and anti-oxidant agents are necessary toensure the safety and nutritional value of stored food. Colourings and flavouringsare largely used to boost the appearance and taste of foods which might otherwiselook or taste dull.In the present survey, we examined the use of colourings and flavourings in foodsaccording to the product’s nutritional rating. We examined the colourings andflavourings used in foods that were rated healthy in terms of their nutritionalrating (i.e. ‘a little’ sugar, salt, saturated fat and total fat), and in foods that wererated as unhealthy in one, two or three of the nutritional criteria (i.e. rated ashaving ‘a lot’ of sugar, salt, saturated or total fat).The results showed that none of the healthy food products contained colouring orflavour-boosting additives, whereas 67% of the unhealthy products (foods rated ashaving ‘a lot’ of fat, saturated fat, sugar or salt) did utilise these additives (seeTable 10 below). The figure rose to 70% for those products that were unhealthy intwo or more respects, and to 73% for those products unhealthy in three or morerespects (e.g. having ‘a lot’ of sugar and saturated fat and total fat).25
These figures suggest that colouring and flavour-boosting additives are primarilyused to increase the sales of those products with the worst nutritional profiles.Table 13: Proportion of children’s products containing colouring or flavourboostingadditivesChildren’s food products Coloured Flavour-boosted Either coloured or flavouredHealthy products (23) 0% 0% 0%Unhealthy products (one ormore criteria) (227) 32% 62% 67%Unhealthy products (two ormore criteria) (105) 32% 66% 70%Unhealthy products (threeor more criteria) (37) 41% 65% 73%26
Page 1 and 2: Children’s FoodExaminedAn analysi
Page 3 and 4: Contents1 Summary 1Recommendations
Page 5 and 6: confectionery, soft drinks or juice
Page 7 and 8: • Introduce price incentives to e
Page 9 and 10: 2 Introduction2.1 Why a healthy die
Page 12 and 13: High total fat intake and high satu
Page 14 and 15: their weekly shopping. Some studies
Page 16: 3 The nutritional quality of childr
Page 19 and 20: 4 Results: Nutritional assessmentIn
Page 21 and 22: that more than 30% of the products
Page 23 and 24: 4.4 Sodium (salt)Dietary guidelines
Page 25 and 26: 5 Results: AdditivesAs suggested in
Page 27: Examples of children’s foods cont
Page 31 and 32: cartons, making it very difficult t
Page 33 and 34: 7 ConclusionThis survey of children
Page 35 and 36: Dibb, Sue, and Castell, Andrea, 199
Page 37 and 38: Rugg-Gunn, AJ, and Nunn, JH, 1999,
Page 39 and 40: Low Sugar = Total sugar content of
Page 41 and 42: MANUFACTURERBRAND/PRODUCT NAMEFAT/1
Page 43 and 44: MANUFACTURERBRAND/PRODUCT NAMELOW F
Page 45 and 46: MANUFACTURER BRAND/PRODUCT NAME SER
Page 47 and 48: MANUFACTURERAsdaAsdaAsdaAsdaAsdaAsd
Page 49 and 50: MANUFACTURERAsdaAsdaAsdaAsdaAsdaAsd
Page 51 and 52: MANUFACTURERBestfoods UK LtdBirds E
Page 53 and 54: MANUFACTURERBRAND/PRODUCT NAMEBestf
Page 57 and 58: MANUFACTUREREarlstree FoodsEden Val
Page 59 and 60: MANUFACTUREREarlstree FoodsEden Val
Page 61 and 62: MANUFACTURERHeinzHeinzHeinzHeinzHei
Page 63 and 64: MANUFACTURERHeinzHeinzHeinzHeinzHei
Page 67 and 68: MANUFACTURERIcelandIcelandIcelandJa
Page 69 and 70: MANUFACTURERIcelandIcelandIcelandJa
Page 71 and 72: MANUFACTURERMarks and SpencerMarks
Page 73 and 74: MANUFACTURERMarks and SpencerMarks
Page 77 and 78: MANUFACTURERBRAND/PRODUCT NAMEHIGH
Page 79 and 80:
MANUFACTURERNestleNestleNestleNestl
Page 81 and 82:
MANUFACTURERSafewaySafewaySafewaySa
Page 83 and 84:
MANUFACTURERSafewaySafewaySafewaySa
Page 85 and 86:
MANUFACTURER BRAND/PRODUCT NAME SER
Page 87 and 88:
MANUFACTURERSainsbury'sSainsbury'sS
Page 89 and 90:
MANUFACTURERSainsbury'sSainsbury'sS
Page 91 and 92:
MANUFACTURERTescoTescoTescoTescoTes
Page 93 and 94:
MANUFACTURERTescoTescoTescoTescoTes
Page 95 and 96:
MANUFACTURER BRAND/PRODUCT NAME SER
Page 97 and 98:
MANUFACTURERBRAND/PRODUCT NAMEWeeta
Page 99:
MANUFACTURERBRAND/PRODUCT NAMECOLOU
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