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cartons, making it very difficult to view without accidentally breaking the packsapart.Certain frozen foods gave a nutritional breakdown for the raw product, whileothers gave nutrition details for the product after cooking, which made it difficultto be certain that product were being validly compared. Fatty foods, for example,may lose fat during baking or grilling, and most foods will lose significantamounts of moisture, making the comparisons ‘per 100g’ difficult to compare.Furthermore, some products did not indicate whether the details they gave appliedto the raw or the cooked version.6.2 Incomplete and confusing ingredients listsCompound ingredients such as ‘hot dog sausages’, ‘batter’, ‘mini burgers’, ‘baconbites’ and ‘cheese’ were listed on some packaging, but without a breakdown ofwhat these contained. For a shopper trying to avoid additives or allergens, thislack of detailed information presents problems.Additives such as colourings were sometimes listed as E-numbers, and sometimesas their full names. This has the potential to confuse consumers who areattempting to make comparisons.6.3 Misleading statements or inappropriate adviceThe wrapper on packet of ASDA cake bars stated “No colours, No Flavourings”and then listed ‘flavourings’ twice as ingredients. Mistakes on labels – such asmisplaced decimal points – were seen on canned goods in Sainsbury’s and onfrozen vegetables in Iceland.Inappropriate advice was also found on several products. Quaker Harvest chewycereal bars say ‘They are ideal for school lunchboxes – or as a snack anytime’ ontheir packaging. However, these products are 30% sugar (30g of sugar per 100g)28