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• Introduce price incentives to encourage healthy choices.• Remove additives not required for food safety such as colourings and flavourboosters.(ii) Policy makers• Introduce mandatory nutritional labelling giving clear information on keynutrients.• Consider administering a food industry levy to be devoted to the promotion ofnaturally healthy foods such as fruit, vegetables, fish, lean meats, pulses andwholegrain cereals.• Implement restrictions on the advertising of foods high in fats, sugar or saltthat targets the under twelve age group.• Implement strict controls over misleading health claims on foods.• Ensure all schools have nutritional guidelines for balanced meals, and monitorschools and encourage them to implement the guidelines fully.• Extend the current restrictions on the use of additives in baby food to apply toall foods marketed for children.• Provide regular public service announcements that tell children about goodnutrition.(iii) Parents• Recognise the tricks of the trade that make products attractive to children.• When shopping, take a little time to check the labels: if there is anything youdon’t like the look of, out the product back on the shelf.• Avoid taking children shopping, and avoid shops where inappropriate foodsare displayed at child level, such as sweets at the checkout.• When shopping with children, explain how companies boast about theirproducts.4