VALUES

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<strong>VALUES</strong> IN CONTEXTBRIC Money & Spending
COULD MAINTAIN LIFESTYLE FOR 1+ YEARSAFTER LOSS OF INCOMEChinaIndiaJapanSpainEgyptSouth KoreaCanadaGermanyGlobal TotalBrazilTurkeyUSUKItalyMexicoFranceArgentinaAustraliaSaudi ArabiaRussia9%12%16%16%19%18%18%20%Base: Global total age 18+Note: Percentages are based on aggregated responses to “if your household were to lose all its regular monthly income…for how long would you be able tomaintain your current lifestyle?”21%21%20%22%22%22%25%24%27%27%32%45%Source: CEB Iconoculture Values and Lifestyle Survey, December 2012
Page 5 and 6: TOP 10 VALUES | GLOBAL 1702010 2011
Page 7 and 8: VALUES | NORTH AMERICA VS. GLOBAL T
Page 9 and 10: VALUES | EU 5 VS. GLOBAL TOTAL (17
Page 11 and 12: BRIC
Page 13: TOP 10 VALUES | BY REGIONRank US EU
Page 17 and 18: PLANNING FOR THE FUTUREYoung Adults
Page 19 and 20: VALUES | BRAZILFINANCIALLY SAVVY CO
Page 21 and 22: VALUES | INDIAFINANCIALLY SAVVY CON
Page 23 and 24: BREAKING APART THE BRICs:Credit Wor

VALUES

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