VALUES

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<strong>VALUES</strong> | LATIN AMERICA VS. GLOBAL TOTAL (17 countries)most different (positive)no differentiationmost different (negative)Word size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forLatin American consumers (Argentina, Brazil and Mexico). Data are based on CEB Iconoculture Values and Lifestyle Survey, December 2012, among total global consumersage 15+. Global and regional totals are calculated by taking the average of all countries included. Word cloud generated using Wordle.net.
<strong>VALUES</strong> | EU 5 VS. GLOBAL TOTAL (17 countries)most different (positive)no differentiationmost different (negative)Word size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forEuropean 5 consumers (France, Germany, Italy, Spain and the UK). Data are based on CEB Iconoculture Values and Lifestyle Survey, December 2012, among total globalconsumers age 15+. Global and regional totals are calculated by taking the average of all countries included. Word cloud generated using Wordle.net.
Page 5 and 6: TOP 10 VALUES | GLOBAL 1702010 2011
Page 7: VALUES | NORTH AMERICA VS. GLOBAL T
Page 11 and 12: BRIC
Page 13 and 14: TOP 10 VALUES | BY REGIONRank US EU
Page 15 and 16: COULD MAINTAIN LIFESTYLE FOR 1+ YEA
Page 17 and 18: PLANNING FOR THE FUTUREYoung Adults
Page 19 and 20: VALUES | BRAZILFINANCIALLY SAVVY CO
Page 21 and 22: VALUES | INDIAFINANCIALLY SAVVY CON
Page 23 and 24: BREAKING APART THE BRICs:Credit Wor

VALUES

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