VALUES

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<strong>VALUES</strong> | RUSSIAFINANCIALLY SAVVY CONSUMERS VS. NON- SAVVYmost different(positive)no differentiation(negative) mostdifferentWord size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forUS consumers. Data are based on CEB Iconoculture’s Values and Lifestyle Survey, December 2012, among consumers age 15+. Word cloud generated using Wordle.net.Q: How much do you agree with the statement: “I am knowledgeable about financial matters.” Those who agree compared to those who disagree.
<strong>VALUES</strong> | INDIAFINANCIALLY SAVVY CONSUMERS VS. NON- SAVVYmost different(positive)no differentiation(negative) mostdifferentWord size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forUS consumers. Data are based on CEB Iconoculture’s Values and Lifestyle Survey, December 2012, among consumers age 15+. Word cloud generated using Wordle.net.Q: How much do you agree with the statement: “I am knowledgeable about financial matters.” Those who agree compared to those who disagree.
Page 5 and 6: TOP 10 VALUES | GLOBAL 1702010 2011
Page 7 and 8: VALUES | NORTH AMERICA VS. GLOBAL T
Page 9 and 10: VALUES | EU 5 VS. GLOBAL TOTAL (17
Page 11 and 12: BRIC
Page 13 and 14: TOP 10 VALUES | BY REGIONRank US EU
Page 15 and 16: COULD MAINTAIN LIFESTYLE FOR 1+ YEA
Page 17 and 18: PLANNING FOR THE FUTUREYoung Adults
Page 19: VALUES | BRAZILFINANCIALLY SAVVY CO
Page 23 and 24: BREAKING APART THE BRICs:Credit Wor

VALUES

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