VALUES
VALUES
VALUES
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<strong>VALUES</strong> | CHINAFINANCIALLY SAVVY CONSUMERS VS. NON- SAVVYmost different(positive)no differentiation(negative) mostdifferentWord size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forUS consumers. Data are based on CEB Iconoculture’s Values and Lifestyle Survey, December 2012, among consumers age 15+. Word cloud generated using Wordle.net.Q: How much do you agree with the statement: “I am knowledgeable about financial matters.” Those who agree compared to those who disagree.
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