VALUES
VALUES
VALUES
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<strong>VALUES</strong> | EU 5 VS. GLOBAL TOTAL (17 countries)most different (positive)no differentiationmost different (negative)Word size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forEuropean 5 consumers (France, Germany, Italy, Spain and the UK). Data are based on CEB Iconoculture Values and Lifestyle Survey, December 2012, among total globalconsumers age 15+. Global and regional totals are calculated by taking the average of all countries included. Word cloud generated using Wordle.net.