VALUES

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Top global values 2012, by regionTop 5 Values — NorthAmerica | rankdifference to Globalloyalty +3courtesy +1success -2honesty +1authenticity -3US and CanadaTop 5 Values — LatinAmerica | rankdifference to Globalloyalty +3courtesy +1authenticity -1responsibility +5success -4Argentina, Mexico, BrazilTop 5 Values —Europe | rankdifference to Globalcourtesy +2honesty +3success -2loyalty 0authenticity -3France, Germany, Italy,Spain, UK, Russia, TurkeyTop 5 Values — AsiaPacific | rankdifference to Globalsuccess 0health +11comfort +5authenticity -2justice +1Australia, China, India,Japan, South KoreaSource: CEB Iconoculture Values and Lifestyle Survey, December 2012Base: Global total age 15+Regions are calculated by taking the average of the countries within that region in order to mitigate effects driven bysample-size difference in each country.
<strong>VALUES</strong> | NORTH AMERICA VS. GLOBAL TOTAL (17 countries)most different (positive)no differentiationmost different (negative)Word size represents the power of the value by using a combination of strength (rank) and differentiation (rank gap). The larger the word, the more powerful the value is forNorth American consumers (Canada and the US). Data are based on CEB Iconoculture Values and Lifestyle Survey, December 2012, among total global consumers age 15+.Global and regional totals are calculated by taking the average of all countries included. Word cloud generated using Wordle.net.
Page 5: TOP 10 VALUES | GLOBAL 1702010 2011
Page 9 and 10: VALUES | EU 5 VS. GLOBAL TOTAL (17
Page 11 and 12: BRIC
Page 13 and 14: TOP 10 VALUES | BY REGIONRank US EU
Page 15 and 16: COULD MAINTAIN LIFESTYLE FOR 1+ YEA
Page 17 and 18: PLANNING FOR THE FUTUREYoung Adults
Page 19 and 20: VALUES | BRAZILFINANCIALLY SAVVY CO
Page 21 and 22: VALUES | INDIAFINANCIALLY SAVVY CON
Page 23 and 24: BREAKING APART THE BRICs:Credit Wor

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