HISTORY OF EREWHON - NATURAL FOODS ... - SoyInfo Center

vegetable dishes, noodles, casseroles, and fish. Erewhon
Miso is completely free of chemical preservatives. Store in a
cool place.” Note: In 1971 Erewhon was located at 342
Newbury Street, Boston. Phone: 262-3420.
Shurtleff & Aoyagi. 1983. The Book of Miso. 2nd ed.
p. 236. In 1968 Erewhon started to import miso and shoyu
from Japan. “A wholesale and distribution company was
started that year and soon it was trucking a line of fine
Japanese imported red, barley, and Hatcho misos to a
growing number of natural food stores.” By 1970 sesame
miso and tekka [miso] were added to the Erewhon line. By
1976 brown rice (genmai) miso was added.
Ad (7.5 by 13 inches, full color) in Natural Foods
Merchandiser. 1989. Feb. p. 25. “Erewhon... Macrobiotic
foods you can recommend with confidence.” There are now
4 varieties of miso under the Erewhon brand: Hatcho (note
new correct spelling), genmai, kome, and mugi.
At about this time, Erewhon also sold Short Grain
Brown Rice, Whole Wheat Flour, and Corn Meal.
8. Product Name: Moromi.
Manufacturer’s Name: Erewhon Trading Co., Inc.
(Importer). Made in Japan. Imported from Muso Shokuhin.
Manufacturer’s Address: Newbury St., Boston,
Massachusetts.
Date of Introduction: 1968. August.
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HISTORY OF EREWHON 28
Wt/Vol., Packaging, Price: 7 oz.
How Stored: Refrigerated preferably.
New Product–Documentation: Erewhon Trading
Company Inc. 1970. Jan. 1. Wholesale-retail catalogue.
Products imported from Japan include: “Moromi–A thick
sauce removed from the bottom of the soy sauce kegs after
fermentation. Its uses are unlimited in soups & sauces”; 7
oz.
9. Photographs of Erewhon retail at 342 Newbury Street.
1968. Boston, Massachusetts.
• Summary: (1) Front of the store. (2) Back of the store. To
the left is the door to the office. On the pallets stacks of both
multiwall paper sacks (left) and burlap bags (rear). They
arrived at the store by the truckload and the workers