HISTORY OF EREWHON - NATURAL FOODS ... - SoyInfo Center

• Summary: On the cover is the silhouette of three heads of
grain on the plant, by a Japanese crest. “As of July 1st., we
will be set-up in our new warehouse... All orders that are to
be picked-up, will be from 33 Farnsworth Street, South
Boston, Massachusetts. The new phone number for
wholesale information and offices is (617-542-1358). Please
continue to direct all correspondence and payments to 342
Newbury Street, Boston, Massachusetts 02115.”
New products include: Soybeans in 100 lb ($26.00), 50
lb, 25 lb, 10 lb, and 1 lb quantities. Kome Miso (Made with
rice. It is younger and contains less salt than other Miso’s.
Used more as a delicacy; 44 lb ($24.50), 2 lb, 1 lb). Koji
rice, imported from Japan, will be available soon. Address:
342 Newbury Street, Boston, Massachusetts 02115.
28. Product Name: Soybeans.
Manufacturer’s Name: Erewhon Trading Co., Inc.
(Importer). From Japan.
Manufacturer’s Address: 33 Farnsworth St., Boston,
Massachusetts. Phone: (617) 542-1358.
Date of Introduction: 1970. July.
New Product–Documentation: Erewhon Trading
Company Inc. 1970. July. Wholesale-retail catalogue. The
company now sells soybeans in the following quantities and
prices: 100 lb for $14.50, 50 lb. for $8.00, 25 lb for $4.25,
10 lb for $2.90, and 1 lb for $0.30.
29. Product Name: Shonai Fu–Wheat Gluten Cakes.
Manufacturer’s Name: Erewhon Trading Co., Inc.
(Importer). Made in Japan.
Manufacturer’s Address: 33 Farnsworth St., Boston,
Massachusetts. Phone: (617) 542-1358.
Date of Introduction: 1970. July.
Wt/Vol., Packaging, Price: 4 oz.
How Stored: Shelf stable.
New Product–Documentation: Erewhon Trading
Company Inc. 1970. July. Wholesale-retail catalogue. “New
imports from Japan... Used as crackers or in soups. 4 oz.
$0.33.”
30. Product Name: Kome Miso–Made with Rice.
Manufacturer’s Name: Erewhon Trading Co., Inc.
(Importer). Made in Japan.
Manufacturer’s Address: 33 Farnsworth St., Boston, MA
02110. Phone: (617) 542-1358.
Date of Introduction: 1970. July.
Wt/Vol., Packaging, Price: 44 lb, 2 lb, or 1 lb.
New Product–Documentation: Erewhon Trading
Company Inc. 1970. July. Wholesale-retail catalogue. “New
imports from Japan... It is younger and contains less salt
than other Miso’s. Used more as a delicacy. 44 lb for
$24.50, 2 lb for $1.49, 1 lb for $0.85.”
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HISTORY OF EREWHON 44
31. Photograph of Aveline Kushi standing at 7511 Franklin
Ave., Hollywood, California. 1970.
• Summary: This color photograph, taken by Lily Kushi, is
from the Michio and Aveline Kushi Macrobiotics
Collection, National Museum of American History,
Smithsonian Institution, Washington, DC. Reprinted with
permission of the Smithsonian.
E-mail from Norio Kushi (son of Michio and Aveline).
2011. Jan. 19. “In the spring of 1969, my mother moved to
Los Angeles and the first place she rented was at 7511
Franklin Ave., Los Angeles, 90046. The house is on the
corner of Sierra Bonita Blvd. and was owned by the actor
Gary Cooper.
“It was a much smaller house than 7357 Franklin Ave.,
which they moved to in 1970.” Address: Hollywood,
California.