HISTORY OF EREWHON - NATURAL FOODS ... - SoyInfo Center

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Copyright (c) 2011 by William Shurtleff & Akiko Aoyagi Copyright © 2011 by Soyinfo Center HISTORY OF EREWHON 4 All rights reserved. No part of this work may be reproduced or copied in any form or by any means - graphic, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval systems - except for use in reviews, without written permission from the publisher. Published by: Soyinfo Center P.O. Box 234 Lafayette, CA 94549-0234 USA Phone: 925-283-2991 Fax: 925-283-9091 www.soyinfocenter.com info@soyinfocenter.com ISBN 978-1-928914-33-4 (History of Erewhon) Printed 2011 April 4; revised and enlarged 2011 April 30 Price: Available on the Web free of charge Search engine keywords: Erewhon Trading Co. Erewhon Trading Company Erewhon Inc. Erewhon, Inc.
Contents Copyright © 2011 by Soyinfo Center HISTORY OF EREWHON 5 Dedication and Acknowledgments .............................................................................................................................. 6 Preface, by James Silver .............................................................................................................................................. 7 Introduction, by William Shurtleff ............................................................................................................................. 8 Chronology of Erewhon, by William Shurtleff ......................................................................................................... 11 About This Book ......................................................................................................................................................... 13 Abbreviations Used in This Book .............................................................................................................................. 14 How to Make the Best Use of This Digital Book - Search It! ................................................................................. 15 History of Erewhon - Natural Foods Pioneer in the U.S: 416 References in Chronological Order ................... 21 93 photographs and illustrations throughout the book Subject/Geographical Index by Record Numbers ................................................................................................. 295 Last page of Index .................................................................................................................................................... 315 Page
Page 1 and 2: HISTORY OF EREWHON - NATURAL FOODS
Page 3: HISTORY OF EREWHON - Copyright © 2
Page 7 and 8: Where did the natural food business
Page 9 and 10: Balanced Foods (1939, New York City
Page 11 and 12: 1966 April 9 - Erewhon opens as a s
Page 13 and 14: Copyright © 2011 by Soyinfo Center
Page 15 and 16: Most Important Thing: The KEY to us
Page 17 and 18: Color digital photo courtesy of Kez
Page 19 and 20: Copyright © 2011 by Soyinfo Center
Page 21 and 22: 1. SoyaScan Notes.1949. Chronology
Page 23 and 24: who coined the term “seitan” up
Page 25 and 26: such as Brighton, Cambridge, Boston
Page 27 and 28: ecoming increasingly difficult to m
Page 29 and 30: © Copyright Soyinfo Center 2011 HI
Page 31 and 32: 10. Student ID for Wallace Gorell a
Page 33 and 34: 12. Photograph of Paul Hawken and E
Page 35 and 36: forced to import Erewhon-branded pr
Page 37 and 38: Foods include Mike Potter (who owns
Page 39 and 40: (2) Jean Allison’s room at the St
Page 41 and 42: Label sent to Lorenz Schaller, perh
Page 43 and 44: 8. Soybean Products (imported from
Page 45 and 46: 32. Photograph of Michio and Avelin
Page 47 and 48: mugi miso prepared with the beans,
Page 49 and 50: money to keep operating).” Doug i
Page 51 and 52: Hillyard (lessee) is Executive Vice
Page 53 and 54: Laurelbrook now employees 32 people
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Address: 33 Farnsworth Street, Bost
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© Copyright Soyinfo Center 2011 HI
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Hexane. Oils dissolved by this meth
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Abstinence from marijuana. Attitude
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Gardner Road house in Boston in Sep
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organic by two independent testing
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viewpoint of one of its early, impo
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“Bruce [Macdonald] and Roger [Hil
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five years ago [i.e., 1969], when i
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Westbrae; (2) Bob Gerner and Liz Ho
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Connecticut 06238), Walnut Acres (P
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Smithsonian Institution, Washington
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2. Michael Chernick (standing behin
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leases at 8454 Steller Dr. and 8500
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Michigan. 108 p. See p. 6. Bulk.
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others. We have dinner, meditate wi
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Production. WIT = What is Tofu? pam
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• Summary: Many followers of macr
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p. Unpublished manuscript. Internal
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Midwest Natural Foods in Ann Arbor,
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2813. Pronounced Ma-REE-kuh. She an
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161. Riker, Tom; Roberts, Richard.
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167. Boston Rice Paper (Macrobiotic
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sources of wholesome products. By p
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magic or sleight-of-hand, they alwa
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How does Joes see the future of Ere
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agreement with the bank, filed for
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child died within a year of being b
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ankruptcy laws, and was scheduled t
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• Summary: At top of page 1: “Y
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Chico-San had been putting out the
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of people who tried to start a farm
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now manufactures and markets a line
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222. Soyfoods Assoc. of America. 19
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the managers and the workers a perc
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“With this visit began a new era
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• Summary: Both photos, taken in
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her. (14) Michio, Aveline, and Mr.
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(too purist) that inhibited their b
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and attractive. Slogan at the botto
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process project was ‘diverted’
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used any of Lima’s soyfood produc
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alone. Some people used to cook it
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thinks that Pure & Simple was the n
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the Erewhon brand. Eventually the g
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to an interview with Eric) once was
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including Blake Rankin (USA), Ferro
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Coast stores, cutting out the distr
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Bruce had talked over the idea with
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Bel Air, Maryland. The inspiration
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(now doing business as Wholesome Br
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food sellers, plus a few others tot
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Coast so he didn’t really know th
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flying it all over the country. The
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climate. Erewhon West Coast was a m
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to sell it only to people who he wa
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On the one hand, Michio is happy wi
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eturned from Japan after about 9 mo
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September 1970 at Boston University
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cereals. At one point he left for a
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The Seventh Inn (also called Big Sa
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store has now roughly doubled in si
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Boston were combining it with a swe
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wholesale and retail company instea
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After the fire, Eden had a negative
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which would be profitable and widel
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ight after the big earthquake struc
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phenomenon that emerges from all no
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to Boston. That was probably the fi
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However, later he did have some lab
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When Jimmy and Jeff Hilgert bought
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Bill has no idea how to contact Bob
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the down payment and sign the origi
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1981 July-The opening ceremony for
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“transformation of the American d
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Taha (black with olive saddle), Wil
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William Shurtleff of Soyfoods Cente
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Erewhon, Lenny Jacobs, and Michael
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location. “What would be a 2-year
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1981 Nov. 10-Michio Kushi files a p
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for the next 7 years and worked ver
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Coconut Grove. John signed as the s
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1980 spring-The Elwells get a $3,00
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Patricia and Sandy were close frien
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1979 Jan. 26-It was a second disast
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1979 spring-Members of the Oak Feed
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summer 1977; other catalogs include
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371. Shurtleff, William. 2004. Why
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377. SoyaScan Notes.2006. Another d
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under their own name. If you look u
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manager. The origin of the natural
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Many of us had experiences with can
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Letter (e-mail) to William Shurtlef
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of turmoil, strikes, and protests a
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1973-1974-Martha Fielding (later as
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80 lbs. in a relatively short time.
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largest word is “Thursday and the
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worried about having an underage pe
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focused on the future that they did
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successes, and also made some mista
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303-B Newbury St.-”that little bi
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Bolduc. 1971 June-Starts to wholesa
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SUBJECT/GEOGRAPHICAL INDEX BY RECOR
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Central America. See Latin America-
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Europe, Western-Germany (Deutschlan
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House Foods America Corporation (Lo
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229, 253, 255, 256, 263, 266, 267,
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Muramoto, Noboru-His Life and Work
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Problems, world. See World Problems
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Soy Sauce (Including Shoyu). See Al
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Soymilk Equipment Companies (Europe
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United States-States-District of Co
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Wessanen (Royal), NV Co. (Based in
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