HISTORY OF EREWHON - NATURAL FOODS ... - SoyInfo Center

38. MacDougall, Wilson. 1971. Organic food boom is
growing. Southeast Missourian (Cape Girardeau). June 17.
p. 20. *
• Summary: Along with the growing interest in
environmental awareness has come an interest in “organic
or ‘natural foods,’ so strong the Advertising Age magazine
calls these foods ‘the fastest growing segment of the entire
food market in the 1970s.”
Organic food is grown without chemical fertilizers or
pesticides. Compost is often added to the soil. People who
eat organic foods are willing to pay a little more to avoid
meals laced with many of the 10,000 food additives one can
find in U.S. supermarkets.
Health food stores are opening everywhere to fill the
demand. In San Francisco, Fred Rohe operates two natural
food stores, and has recently organized a group of over-30
people called “organic merchants”–OM for short.
Erewhon Trading Co. of Boston “ships tons of organic
rice each week.” In New York City, small established health
food stores (such as Pete’s on Second avenue near 7th
street) are overwhelmed with the new demand.
A photo shows shelves in a store that sells “organically
grown food.” Address: New York, NEA.
39. Photograph of Jim Gronemeyer at a wedding in June in
Maryland. 1971.
© Copyright Soyinfo Center 2011
HISTORY OF EREWHON 50
• Summary: This photo was sent to Soyinfo Center by
Susan Hillyard, a professional photographer in Santa Cruz,
California. (Dec. 2010).
40. Photograph of Paul Hawken at his wedding to Dora
Coates in June, 1971 in Maryland. 1971.
• Summary: This photo was sent to Soyinfo Center by
Susan Hillyard, a professional photographer in Santa Cruz,
California. (Dec. 2010).
41. LaBel, Murray; Izakowitz, Benjamin; Hillyard, Roger.
1971. Lease agreement signed by Erewhon Trading
Company Inc. in Los Angeles. Los Angeles, California. 3 p.
July 1. Unpublished typescript. 34 cm.
• Summary: This lease was executed on 1 July 1971 by and
between Murray LaBel and Benjamin Izakowitz (lessors,
owners of the building), and Erewhon Trading Company,
(of 8454 Steller Ave. [Drive], Culver City, California 90230.
A Massachusetts Corporation) (Lessees), for the purpose of
retail and wholesale groceries, at 8001 and 8003 Beverly
Boulevard, Los Angeles (two separate individual stores).
The 3-year lease commences on 1 Aug. 1971 and ends on
31 July 1974. The amount of the lease is $800/month. The
lease is signed by the three parties to the agreement. Roger