March 31, 2010 - Partners in Project Green

TO: Members of the Partners in Project Green Executive Committee, March 31 st ,2010FROM: Chris Rickett, Senior Project Manager, Partners in Project GreenItem 5RE:BUSINESS PLAN DEVELOPMENT UPDATEKEY ISSUEOverview of work completed to date in regards to the development of the Partners inProject Green Business Plan.RECOMMENDATIONTHAT the report on the development of the Partners in Project Green BusinessPlan be received for information purposes.BACKGROUNDAt the Partners in Project Green Business Plan Development Team meeting onDecember 17 th , 2010 the team was given an update on the activities undertaken to datein regard to the development of the business plan.CURRENT STATUSSince that meeting a number of the elements identified for revenue options have beenfurther developed, including:• Subscription Model – the Partners in Project Green Steering Committeeapproved the development of a subscription fee for the project.• Sponsorships – a sponsorship model for Partners in Project Green has beendeveloped by TRCA staff.• Public-Private Collaborations – a Public-Private Marketing Collaboration Criteriahas been developed and approved by TRCA’s Authority Board.In addition to these items, TRCA staff engaged York University through the YorkConsulting Group (YCG) to develop a research plan to support the development of thePartners in Project Green business plan. Currently, YCG is undertaking the followingresearch:• Secondary and primary research to uncover expected market size forcarbon-credit aggregation – the purpose of this is to better understand thepotential market available to Partners in Project Green if it were to getinvolved in aggregating carbon-credits for area companies and use thesefunds for projects in the area.• Secondary research to determine market size and potential expenditure ongreen practices within Canada and identified eco-business zone – thepurpose of this research is to better understand the green purchasing habits