Direct Sell - The MOMpreneur

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With only a few
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in 2009, it’s
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your marketing!
Whether your business
is thriving, or you’d consider
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as success, put your market-
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end 2009 with a bang. Cost
conscious and tried-and-true
marketing strategies, sprinkled
with a few new ones, can
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these next few months.
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2009 ain’t over yet…
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Customers Come First
The reason to keep a focus on customers through good times and bad is best sum-
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will last”. For 2009, focus on your existing customers before trying to win new ones
– customer retention and developing “greater share of customer” through a broader
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Treat your existing customers well and respond to their needs and preferences. Part
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valuable information through a well-designed survey. A survey can reveal what
you’re doing well, what needs to be improved and what possible opportunities may
be worth investigating for new products or services.
When you make your customers happy, they’ll keep coming back and may bring
you more business through word-of-mouth referrals. You can also encourage existing
customers to spread the word about your business by rewarding referrals, and
the easier it is for them to refer, the more likely they’ll respond to your request.
Email and online marketing tactics help make referral rewards simple, so consider
this action in your marketing arsenal.
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