GOAL 2: MARKET DOWNTOWN PITTSBURGH TOSOUTHWESTERN PENNSYLVANIA ANDTHE WORLDHOLIDAY MARKETThe Peoples Gas Holiday Market wassuccessfully introduced <strong>to</strong> Down<strong>to</strong>wnPittsburgh as a new holiday tradition in<strong>2012</strong>. Open daily from November 24 –December 23 in Market Square, themarket featured European-style chalets,each filled with merchants showcasingauthentic gift items from around theworld. For a donation <strong>to</strong> the GreaterPittsburgh Community Food Bank,children of all ages visiting the markethad the added treat of meeting Santain his gorgeous Pittsburgh home. Over$25,000 and 2,300 pounds of food werecollected <strong>to</strong> benefit the Food Bank.The PDP looks forward <strong>to</strong> continuingthis excellent new tradition in 2013 andappreciates the generous support ofthe Colcom and Laurel Foundations inestablishing this impactful initiative.LIGHT UP NIGHTLight Up Night ® <strong>2012</strong> again broughtrecord crowds <strong>to</strong> Down<strong>to</strong>wnPittsburgh for two days filled withmusic, entertainment, a parade and ofc<strong>our</strong>se – fireworks! This Pittsburghtradition celebrated its 52nd year andcontinues <strong>to</strong> capture the hearts of allPittsburghers and heralds the beginningof the holiday season.Throughout <strong>2012</strong>, the PDP worked <strong>to</strong> keep peopleinformed about the many exciting events andhappenings Down<strong>to</strong>wn. We completely transformed<strong>our</strong> website, expanding the range of informationavailable and experienced a 32% increase invisi<strong>to</strong>rship. We invested in regional advertising,highlighting the PDP’s mobile-friendly website whichprovides first-rate information about Down<strong>to</strong>wnbusinesses, parking, events and housing.In addition <strong>to</strong> marketing Down<strong>to</strong>wn, we continue <strong>to</strong> produce a wide varietyof events designed <strong>to</strong> enliven Down<strong>to</strong>wn. From Light Up Night ® , <strong>to</strong> weeklyFarmers Markets and the brand new Peoples Gas Holiday Market TM , <strong>our</strong> goalis <strong>to</strong> provide unique programming that enc<strong>our</strong>ages visi<strong>to</strong>rs from near and farin<strong>to</strong> Down<strong>to</strong>wn Pittsburgh, supporting a vibrant Down<strong>to</strong>wn throughoutthe year.OUR APPROACH FOR 2013As the voice of Down<strong>to</strong>wn, the PDP will focus Marketing efforts onhighlighting Down<strong>to</strong>wn as a place <strong>to</strong> do business, as a visi<strong>to</strong>r destination andas the essential Down<strong>to</strong>wn of the region. Leveraging <strong>our</strong> strong network oflocal partners, we will amplify these messages across all available channels ofcommunication. This year we will:• Improve <strong>our</strong> ability <strong>to</strong> disseminate research and data on Down<strong>to</strong>wnamenities and competitive advantages by enhancing <strong>our</strong> website andproviding more frequent updates.• Support regional research initiatives <strong>to</strong> promote the health and vibrancy of<strong>our</strong> City <strong>to</strong> a national and international audience.• Produce events like Light Up Night ® and the Peoples Gas Holiday Market TMthat showcase Down<strong>to</strong>wn, and expand <strong>our</strong> efforts <strong>to</strong> support organizationsthat endeavor <strong>to</strong> hold events Down<strong>to</strong>wn.• Market and produce events that support the growth and vibrancy ofDown<strong>to</strong>wn, particularly on nights and weekends.<strong>2012</strong> — THE YEAR IN DOWNTOWN PITTSBURGHJUNE <strong>2012</strong>• Caught Doing Good Campaign kicks off• Project Pop Up: Urban Forest sprouts up at the Toonseum• Iron City Sound Series begins in Market Square• Committee begins meetings on Down<strong>to</strong>wn Bus Circulation Study• Pittsburgh is named in the <strong>to</strong>p 15 Hottest American Cities of theFuture by Yahoo! Finance4 <strong>2012</strong> ANNUAL REPORT
MARKET SQUAREIn <strong>2012</strong>, Market Square continued<strong>to</strong> be the vibrant <strong>to</strong>wn square ofDown<strong>to</strong>wn Pittsburgh and thePDP was pleased <strong>to</strong> provide a widevariety of programming. Throughoutthe summer, we collaborated withthe Carnegie Library Down<strong>to</strong>wnand Business Branch on the <strong>Read</strong>ingRoom and Kid’s Play programs onTuesdays and we coordinated theweekly Market Square FarmersMarket each Thursday. Additionally,the Iron City Sound Series brought<strong>to</strong>gether some of Pittsburgh’s mosttalented musicians for Friday eveningconcerts throughout the summer.The PDP also provided supportand assistance <strong>to</strong> many communitygroups for more than 85 additionalevents occurring in the Square.• Continue <strong>to</strong> promote Down<strong>to</strong>wnas the City’s newest residentialneighborhood, an excellent place<strong>to</strong> call home.• Engage local colleges <strong>to</strong> enc<strong>our</strong>agestudents in making Down<strong>to</strong>wn adestination for their shopping,dining, socializing and entertainmentneeds.JULY <strong>2012</strong>• Project Pop Up: Night Marketbrings <strong>to</strong> life a Down<strong>to</strong>wnparking lot• The Dark Knight Rises hosts aDown<strong>to</strong>wn Pittsburgh premierscreeningAUGUST <strong>2012</strong>• Pittsburgh Restaurant Weekkicks off at Braddock’s Brasserie,Renaissance Hotel• @Down<strong>to</strong>wnPitt attracts its10,000th Twitter followerPITTSBURGH DOWNTOWN PARTNERSHIP 5
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