Please take a moment to Read our 2012 Annual Report.

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GOAL 3: Foster Sustainable Economic andPhysical Life within the GoldenTriangleCreating an environment that promotes a successfulretail and restaurant climate is vital to the health ofDowntown Pittsburgh. Throughout 2012, we continuedwork on initiatives that support new business growthand development Downtown, from large scale specialevents to enhancing the built environment.Our approach to generating a vibrant Downtown, one that is essential to thehealth of the entire region, is to develop unique and innovative programs andinitiatives. These are opportunities for entrepreneurs to test new business models,occasions for artists to explore inventive and original concepts and incentives forlong-time business owners to engage new audiences and solidify their role in thistransforming economy.PARIS TO PITTSBURGHIn 2012, the Paris to Pittsburghprogram assisted in completing its40th façade improvement project.The Paris to Pittsburgh program,initiated with the support andleadership of Colcom Foundation,started in 2007 with a SidewalkActivation grant program, encouragingowners to add outdoor diningelements throughout Downtown.In 2011, the program expanded,introducing the Façade Grant toincent retail and service businessesto undertake exterior improvementswith a matching grant of up to$30,000.> In 2012, seven SidewalkActivation projects wereapproved representing $341,441in total new investment and sixFaçade Improvement Projectswere approved, totaling $400,484in new investment.OUR APPROACH FOR 2013As the only organization focused exclusively on the success of Downtown, we willengage the public and private sectors to determine additional ways to supportbusinesses while working to attract new investments. This year, we will:• Create thoughtful and innovative programming that enlivens unique areasthroughout Downtown Pittsburgh, specifically on nights and weekends, andengages the local business community to support their growth.• Expand the Paris to Pittsburgh program, supported by a new $350,000 grantfrom Colcom Foundation, to stimulate more private investments andfurther enliven and activate our streetscape.• Create resources that connect Downtown businesses with information onupcoming special events and conventions that will impact their business,enabling better planning and coordination.• Support the establishment and impact of the 2030 District in Downtown.• Program events that support block and district collaboration, increasing thevibrancy of blocks where additional investment is needed.2012 — THE YEAR IN DOWNTOWN PITTSBURGHSEPTEMBER 2012• PDP Receives IDA Award forProject Pop Up• Project Pop: Night Market 2 returnsto activate a Downtown parking lot• PDP Pedestrian Survey is conducted6 2012 ANNUAL REPORT
PROJECT POP UPProject Pop Up Downtown is a programof Mayor Luke Ravenstahl in conjunctionwith the Urban Redevelopment Authority,the Department of City Planning and thePDP. Through this program 11 artistsand entrepreneurs were able to activateotherwise vacant spaces through uniqueretail ventures (an ice cream shop, a craftcollective and a book store) as well asthrough creative installations (a frequentlyevolving Robot Repair Shop, a conceptpaying tribute to the Steel Curtain-eraSteelers and miniature puppet shows toname a few). In addition to these originalvenues, Project Pop Up included otheriterations including two Pop Up NightMarkets, an installation of an Urban Forestand even a Pop Up Bocce court.DOWNTOWN HERE + NOWThe Downtown Action Strategy,more than a year in the planning,was unveiled to the public inNovember. Mayor Luke Ravenstahland the Urban RedevelopmentAuthority convened Downtownstakeholders to develop a fivepronged plan to improve thephysical appearance of Downtown,attract new and retain current retail,market available retail properties,support Downtown merchantsand market Downtown to newbusinesses. The PDP is excitedto be actively involved in theimplementation of this plan and isincorporating recommendations ofthis plan into our upcoming work.OCTOBER 2012• One Young World welcomesdelegates from around the worldto Pittsburgh• WalkPgh Program is announced• Recycling cans are installed inMarket Square• Downtown Living is showcasedon WQED Experience• Downtown Real Estate Touroccurs with CREW• American Planning Associationnames Grant Street one of theTen Best Streets in AmericaPITTSBURGH DOWNTOWN PARTNERSHIP 7
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Page 15 and 16: 2012 LEADERSHIPSTAFFOFFICERSThomas

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