Community InvestmentOne-of-a-Kind Care <strong>for</strong> <strong>the</strong> ElderlyThe prospect of aging brings with it a host ofquestions <strong>for</strong> much of <strong>the</strong> population. Finding <strong>the</strong>right level of care is a concern, but just as compellingis a need to continue living a life rich in experiencesand relationships, good health and daily activity.<strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong>, toge<strong>the</strong>r withPresbyterian Villages of Michigan (PVM) and UnitedMethodist Retirement Communities (UMRC), willbreak ground in late summer 2011 on <strong>the</strong> EastJefferson Collaborative, a senior center with a dayprogram on <strong>the</strong> first level and housing and assistedliving on <strong>the</strong> upper floors. <strong>Henry</strong> <strong>Ford</strong> and PVM, willoperate <strong>the</strong> senior center, while PVM and UMRC willoperate <strong>the</strong> assisted living program.According to John Polanski, president and ChiefExecutive Officer <strong>for</strong> Community Care Services at<strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong>, “<strong>Henry</strong> <strong>Ford</strong> currentlyoperates <strong>the</strong> Center <strong>for</strong> Senior Independence, aninnovative, all-encompassing approach to senior carethat packages health care, social, and <strong>economic</strong>services. Everything needed <strong>for</strong> <strong>the</strong> care of <strong>the</strong>individual is included in this capitated program fundedby Medicare, from prescriptions to doctor visits tofull day care services, personal care services andsocial activities. It’s truly unique and allows <strong>Henry</strong><strong>Ford</strong> to care <strong>for</strong> <strong>the</strong> entire person in a coordinated,meaningful <strong>way</strong>.”Located at Outer Drive and <strong>the</strong> Southfield Free<strong>way</strong>,<strong>the</strong> Center serves more than 210 seniors. Theaverage age is 86, and all continue to live in <strong>the</strong>ir ownhomes but come to <strong>the</strong> Center as often as every day.Transportation is provided daily <strong>for</strong> all participants.“The one component we’re missing with <strong>the</strong> Centeris <strong>the</strong> ability to offer housing <strong>for</strong> our clients when <strong>the</strong>yneed more care,” explains Polanski. “That need will bemet by <strong>the</strong> East Jefferson Collaborative. While we arestarting with one location, looking ahead, <strong>Henry</strong> <strong>Ford</strong>and PVM plan to expand to four sites in Sou<strong>the</strong>astMichigan. This plan would allow <strong>the</strong> Centers to servemore than 1,000 participants.”The East Jefferson Collaborative equates to a$4-5 million investment in <strong>the</strong> community,redevelopment of a neighborhood, and additionaljobs numbering at least 100.It also fills a need <strong>for</strong> supportof <strong>the</strong> elderly population inDetroit. Clients without familiesgain a loving, extended family.And when clients have familymembers, <strong>the</strong>y can continue towork knowing <strong>the</strong>ir loved one iscared <strong>for</strong>.“The Center <strong>for</strong> SeniorIndependence is <strong>the</strong> onlyprogram of its kind in <strong>the</strong> area,”says Polanski. “It’s heartwarming.We have a choir, an annualcelebration <strong>for</strong> those 100 orolder, and our clients enjoy amuch-improved quality of life.With continued expansion, we’llbe able to offer an even greatercompliment of care to many moreresidents. It’s very exciting and soimportant.”16 <strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong> • 2010 - 2011 <strong>System</strong> Report
Philanthropy En d e av o r s2010 - 2011 Philanthropy Endeavors• More than $3 million was raised from <strong>System</strong>employees and physicians through <strong>the</strong> annualemployee Community Giving Campaign, witha 56 percent participation rate. A total of 2160volunteers, including 1,450 employee and physicianambassadors <strong>for</strong> <strong>the</strong> Community Giving Campaign,150 leadership volunteers, and 560 eventvolunteers supported <strong>the</strong> fundraising ef<strong>for</strong>ts.• At <strong>the</strong> end of <strong>the</strong> fourth year of <strong>the</strong> seven-yearEnvision Campaign, more than $167 million in giftcommitments were recorded, achieving more than67 percent of <strong>the</strong> campaign’s $250 million dollargoal. <strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong> has received 43gifts of $1 million dollars or more <strong>for</strong> <strong>the</strong> EnvisionCampaign.• For <strong>the</strong> eighth consecutive year, <strong>the</strong> <strong>System</strong> hasachieved a record number of donors contributing ina single year – more than 19,700.• For <strong>the</strong> fourth consecutive year, <strong>the</strong> <strong>System</strong> hasreceived 100 percent Trustee participation in giving.• The 2010 cost-<strong>for</strong>-dollar raised in philanthropicgiving was 17 cents on <strong>the</strong> dollar. The nationalaverage is 30 to 35 cents per dollar raised.The success of <strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong>, foundedas <strong>Henry</strong> <strong>Ford</strong> Hospital in 1915, would not have beenpossible without generous support of <strong>Henry</strong> and Clara<strong>Ford</strong> and <strong>the</strong>ir family. The <strong>Ford</strong> family contributed<strong>the</strong> funds that were used to build and equip <strong>the</strong>buildings and staff <strong>the</strong> hospital. In <strong>the</strong> early years,<strong>the</strong> <strong>Ford</strong> family helped <strong>the</strong> hospital keep its doorsopen by reimbursing <strong>the</strong> hospital <strong>for</strong> any lossesaccumulated throughout <strong>the</strong> year. This tradition ofphilanthropy continues to this day. Philanthropic giftshave helped to establish <strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong> asa national leader in health care. The mission of <strong>Henry</strong><strong>Ford</strong> <strong>Health</strong> <strong>System</strong>’s Office of Philanthropy is tosecure charitable resources to improve lives throughexcellence in <strong>the</strong> science and art of health care andhealing.We accomplish this when we engage volunteers,stakeholders, medical and administrative staff aspotential and retained donors and seek <strong>the</strong>ir counselduring <strong>the</strong> identification, education, cultivation andsolicitation of additional philanthropic prospects. Theobjective of <strong>Henry</strong> <strong>Ford</strong>’s philanthropic pursuits isto build long-lasting relationships that honor donorinterests and commitments. <strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong><strong>System</strong> engenders loyalty through <strong>the</strong> thoughtfulrecognition and stewardship of gifts of both time andriches.In 2010, <strong>the</strong> <strong>System</strong> welcomed, among o<strong>the</strong>rs, <strong>the</strong>following philanthropic programs and bequests:<strong>Health</strong> Alliance <strong>for</strong> Neighborhood Kids…HANKIn 2010, <strong>the</strong> Children’s <strong>Health</strong> Fund out of New YorkCity gifted a mobile medical clinic to <strong>Henry</strong> <strong>Ford</strong>Pediatrics School-Based and Community <strong>Health</strong>Program. This “doctor’s office on wheels” providesa medical home <strong>for</strong> medically underserved kids inDetroit, including such services as primary care,treatment <strong>for</strong> chronic conditions, immunizations,vision and dental care, and urgent care, amongo<strong>the</strong>rs. As part of <strong>the</strong> Children’s <strong>Health</strong> Fund nationalnetwork, HANK (<strong>Health</strong> Alliance <strong>for</strong> NeighborhoodKids), <strong>the</strong> name affectionately given to <strong>the</strong> big blueRV, receives annual support and technical assistance.In <strong>the</strong> first three years, gifts will total more than $1million. HANK will deliver comprehensive health careservices to approximately 1,000 to 1,500 children ayear. The mobile clinic visits local Detroit schools andcommunity sites on a weekly schedule to ensurecontinuity of care and to build on-going relationshipswith teachers, parents and students.Kresge Challenge Awards <strong>System</strong> $2.5 MillionChallenge GrantIn 2010, <strong>the</strong> Kresge Foundation awarded <strong>Henry</strong> <strong>Ford</strong><strong>Health</strong> <strong>System</strong> a $2.5 million challenge grant. <strong>Henry</strong><strong>Ford</strong> raised $27.5 million in support of capital needs<strong>for</strong> <strong>the</strong> flagship <strong>Henry</strong> <strong>Ford</strong> Hospital in Detroit, and<strong>the</strong> Kresge Foundation topped off <strong>Henry</strong> <strong>Ford</strong>’s$30 million Detroit campaign with a gift of $2.5million. <strong>Henry</strong> <strong>Ford</strong> feels strongly that a healthcare organization should be <strong>the</strong> cornerstone of itscommunity. Through its grantmaking programs, <strong>the</strong>Kresge Foundation seeks to streng<strong>the</strong>n <strong>the</strong> capacityof charitable organizations that are responding tonew challenges in <strong>the</strong>ir communities. The challengegrant was a perfect match between <strong>the</strong> twoorganizations.<strong>Henry</strong> <strong>Ford</strong> <strong>Health</strong> <strong>System</strong> • 2010 - 2011 <strong>System</strong> Report 17