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Fresh Bravery<br />
Young Professionals Workshop<br />
Creativity is not just a gift of nature, it can be trained. Some people<br />
may be naturally more endowed with creative and innovative talent,<br />
but everybody can acquire these skills through constant training.<br />
This is a core belief of ?Whatif!, an organisation that was founded<br />
in the UK in the early nineties and now helps companies all over<br />
the world to launch their new products or promote established ones<br />
through product innovation.<br />
Speaker Joeri Schilders of ?Whatif! started by pointing out some<br />
common aspects that hinder us from being creative: attitude, structures<br />
and the environment. The skills of creativity often already exist<br />
within a company, but they are not structured. Gathering ideas and<br />
putting them into a certain structure is crucial to efficiently transform<br />
them into actual projects. By creating a stimulating environment that<br />
activates all senses, a company can enable its members to become<br />
more creative, often through relatively simple changes concerning<br />
colours, settings and lighting.<br />
Schilders then engaged with the room by introducing specific proven<br />
processes of cultivating and growing ideas within a safe environment.<br />
Playfulness is a very important aspect to foster innovation. It<br />
is scientifically proven that laughing cools down the brain, which<br />
improves the creative part of the brain. Through Signaling ideas are<br />
being encouraged and put into a certain order. Letting people know<br />
the overall direction helps steering ideas towards the eventual goal.<br />
By Freshness, the speaker referred to the necessity to constantly do<br />
new things. The brain can be trained to become more creative by<br />
constantly providing new challenges and situations. Finally, a fair<br />
amount of Bravery is needed to sometimes step out of the daily routine<br />
and the standards that have been created by our society.<br />
It was all about teamwork in the interactive exercises<br />
Event: ?WhatIf! Success and Fun at the Workplace through Innovation<br />
and Creativity<br />
Date: 27 th October 2009<br />
Presenters: Mr. Joeri Schilders | Head of Innovation Capability<br />
Team Asia, ?WhatIf!<br />
2009/2010 December - January 57
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