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Shanghai Dog<br />
Self-published | Melanie Tu, Giuseppe Ciaola, Lynn Lee & Armand Kidouchim | First edition<br />
2010 | 210 pages | Chinese and English | Available for RMB 200 from Melanie<br />
Tu at melanie@lafongstyle.com<br />
Shanghai Dog is a book truly made<br />
for dog lovers. It focuses on the stories<br />
of 128 individual dogs and their<br />
owners with short descriptions, stories<br />
and beautiful pictures dedicated<br />
to each one. It is not a novel to read<br />
through, but the minimalist plain<br />
white cover with a silver imprinted title<br />
makes this great for a coffee table.<br />
Shanghai Dog is perfect for picking<br />
up and paging through with anyone who enjoys dogs, photography<br />
or just by yourself to pass some time. Aside from the individual dog<br />
owners’ stories and anecdotes, the collection also features poetry,<br />
some short stories and lots of information on caring for the fourlegged<br />
friends. The last few pages are resources for people with<br />
dogs in Shanghai such as websites, pet hospitals and even some “Pets<br />
Friendly Places in Shanghai”.<br />
This book is all about fun, but with the deeper mission to reduce the<br />
mistrust of people in Shanghai towards dogs and to educate them on<br />
the proper handling of them. The project has been made possible by<br />
the efforts of a team of creative and hard working people. Each story<br />
is real, with the dog owners opening their homes to contribute to a<br />
good cause. All the proceeds from Shanghai Dog are for non-profit<br />
purposes. The funds raised will be allocated to veterinary hospitals<br />
for the treatment of the sick and homeless dogs of Shanghai.<br />
Luxury China: Market Opportunities<br />
and Potential<br />
John Wiley & Sons | Michel Chevalier & Pierre Lu | September 2009<br />
300 pages, English, USD 29.95 | ISBN: 978-0-470-82341-5<br />
As China’s economy surges ahead, the<br />
growing urban-affluent segment is luring<br />
luxury goods providers worldwide. China is<br />
currently the world’s third largest consumer<br />
of luxury goods, just next to Japan and the<br />
USA. It accounts for 12% in luxury consumer<br />
goods sales worldwide, up from a mere 1%<br />
just five years ago. Fast-rising disposable incomes<br />
of the Chinese have and will continue<br />
to fuel this increasing appetite for riches –<br />
with the world’s top brands jumping in to<br />
make the most of the opportunity.<br />
Luxury China hones in on the prospects for luxury brands in China,<br />
and provides insights on this luxury market and how to best exploit<br />
its tremendous potential. This comprehensive guide addresses key<br />
issues such as the size of the Chinese luxury market, Chinese luxury<br />
consumer behaviour and their preferences, critical on-the-ground issues<br />
such as market entrance strategies, elective retailing, successful<br />
communication and advertising strategies, and the pertinent topic<br />
of effective campaigns against counterfeits in China. Illustrated with<br />
concrete business cases in different product categories, the book can<br />
also serve as a detailed benchmark for marketers and managers to<br />
check against their current situation and devise their plans for further<br />
market expansion.<br />
NEW BOOKS<br />
The Tao of Business<br />
Using ancient Chinese philosophy to survive and prosper in times of crisis<br />
China Economic Review Publishing (HK) for Earnshaw Books| Ansgar Gerstner | First edition<br />
2009 | 175 pages, English | ISBN: 978-988-18154-7-7<br />
“The Tao of Business” delivers exactly<br />
what you would expect from a book of<br />
that title: applying the teachings of Taoism<br />
(Daoism) to a business setting. What<br />
sets this book apart is not the topic of its<br />
content, but the depth to which the book<br />
explores it in what is a relatively small<br />
number of pages.<br />
www.china.ahk.de<br />
Do not let this simple explanation fool<br />
you, this book is not about making money<br />
(well, not entirely). It is a true examination<br />
on what the Tao can teach us about<br />
living in today’s fast pace world. It covers<br />
a wide range of topics from building a<br />
business and managing it, to simply dealing<br />
with the basic stresses that come from<br />
working in an office. Accompanying these<br />
lessons is always either a passage from the<br />
Daodejing or a short story from the Zhuangzi selected by the author.<br />
Dr. Gerstner has drawn upon his wealth of knowledge as not only an<br />
expert on the Tao, but also as a martial arts trainer to write this book<br />
with bits of wisdom regarding training and even Feng Shui sprinkled<br />
throughout the pages. It may not have the latest stock insider tips, but<br />
when it comes to getting a promotion or just getting through a day at<br />
the office, “The Tao of Business” can assist you along your way.<br />
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www.haas-publikationen.de<br />
2009/2010 December - January 75
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